> ...some of the best stories on the web, will appear on the Firefox new tab... Why is FireFox trying to get into article recommendations? I can only assume it allows some method of monetisation once users get used to it being there. Feels a bit off.
Call them what they are: ads. They are ads, and they were added by default to the home page of Firefox.
In small doses, I rather like them. Back when Firefox only displayed 3 or 4 on the new tab page, I even left them enabled. Now that it has the huge grid of options, with a row peeking out above the fold in the classic dark pattern that demands discovery, I have turned them off.
As for ads, yeah, you'll get those by default too. (But there's a checkbox still where you can turn off the sponsored content.)
I just think it's useful to distinguish true ads from stuff that's intended to provide value. (Sure, ads theoretically can occasionally provide value, but the difference is huge.)