It seems Imagine K12 will/has solved the classic chicken-and-egg problem with education startups. I've been asking on how to get traction at schools online in different communities for years when I was working on a side project in this area. It's virtually impossible to sell to school districts, and unless pioneering teachers who are savvy enough to use something like Google Apps for their classrooms and see your pro…
This is exactly the problem I've been wrestling with. The best idea so far has been to appeal to private&charter schools first, and then attempt the big system. Public education is very much like a large company (risk-adverse, and process-oriented).