> I just don't see any commercial reason to launch people into space
Asteroid mining comes to mind. And sure, we can do that with robots, but it's incredibly convenient to have actual sapient personnel in close proximity to coordinate things, perform repairs, etc. And Ceres is a reasonable choice for such a colony (more so than Mars, IMO, though I know plenty of people might disagree), given the low escape velocity and abundance of water (as ice, but you can always melt ice) making it great for both sustaining human habitation and for refueling return trips.
In general, the more people we can get into space permanently, the greater the chances of humanity's survival long-term, since we would no longer be tied to one planet (and importantly: if we can maintain permanent settlements in space, then we could likely survive all but the most extreme calamities on Earth). I feel like that alone more than justifies any and all efforts to get Earth-to-orbit infrastructure as cheap and robust and predictable as possible; the scientific and commercial objectives are critical but secondary.