Earlier quoted context omitted.
Interesting tidbit, thanks. Where does an IP auction tend to happen?
When companies get dissolved, go bankrupt, or just to make a quick buck they sell or license IP, trademarks, etc. to extract value out of whatever was left. This is how you get the Polaroid and Kodak brands on all kinds of cheap electronics, or company revivals like this. Sometimes only the brand name and logo survive, with no actual IP, tech, knowledge, or personnel being passed on.
Though it's not just tech. The Pan American Airways brand seems to periodically get slapped onto some regional airline.