Earlier quoted context omitted.
No, there's no protection for failed business models, as there should not be.
The business model of Google isn't a failed business model. What the GDPR does do, quite successfully, is build a moat around Google so wide and deep as to minimize competition with them, because they're one of the few firms that can both (a) afford the engineers with the technical expertise to comply with the law while accomplishing their goals and (b) afford the lawyers to address the issue when they fail at the fo…
Google is in breach of the GDPR as it stands, so no.
> afford the lawyers to address the issue when they fail at the former
Potentially, though again a clear-cut breach like theirs should result in a fine regardless of how much money they throw at the problem.
As far as building a moat, I'm not sure. Whether it's Google or a one-man shop, neither can accurately track users without being in breach. There is no moat that I can see, you either break the law or you don't.