I think GDPR has its heart in the right place. I don't think it really helps and I suspect that is because users themselves really don't know what is actually happening behind the scenes and no amount of banners or otter things changes their level of knowledge. And I fear even if they know, users don't care and are happy to click past a banner / trade their privacy for free things. GDPR seems to play out as a strange…
I'm not sure we can jump to that conclusion. If the outcome of the GDPR was bewilderingly out of left field, and totally unpredictable, perhaps we could pass this off as being a big-hearted failure.
The thing that I struggle to get past, though, is just how many of us warned of these outcomes _before_ the regulations were implemented.
I fear very few had their heart in the right place. After all, it's pretty evident now, that those of of who saw this as a corporate effort to erect unnatural barriers to entry were correct. The people who designed the GDPR aren't idiots - they knew what they were doing too.