> (By the way, it’s useful to get good at differentiating between real trends and fake trends. A key differentiator is if the new platform is used a lot by a small number of people, or used a little by a lot of people.) As a one-time founder, I feel embarrassed to have to ask this; but in the spirit of no-stupid-question and also that there's gotta be someone else wondering the same -- which one is the real trend and…
The "used a little by a lot" people don't have the attachment or deep need to work through issues and they give up after some time. They also can't be bothered to evangelize for you.
Of course, sometimes there is no market beyond the small group. Even then, it is easier to make a business (revenue > cost) in the small "used a lot" market than the other case where people won't pay.