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Idea Generation

blog.samaltman.com

21–30 of 146 posts

Re: Idea Generation

#21
post #5

How do you manage your ideas? I'm using a combination of Google Sheets, Notion, and a notebook. I rate each idea in Sheets using colors and I keep Notion and a notebook for research so that I don't think about an idea twice.

Good old trello with new, discarded etc lists

Re: Idea Generation

#22

I have always found that entire scenario very odd. How are you a start up founder if you don’t know what you want to start up? I always look at that like a soldier jacked up on adrenaline wearing an arsenal of ammunition ready to destroy the enemy having forgotten to ask who the enemy is or where they are. Lost. Maybe if they just start spraying ammo at everybody the enemy will suddenly make themselves known and some…

That's a funny cultural thing about silicon valley. You're not incidentally an entrepreneur only if you've started something, you're an entrepreneur simply because you're the type of person who entrepreneues.

Re: Idea Generation

#23
post #7

I have always found that entire scenario very odd. How are you a start up founder if you don’t know what you want to start up? I always look at that like a soldier jacked up on adrenaline wearing an arsenal of ammunition ready to destroy the enemy having forgotten to ask who the enemy is or where they are. Lost. Maybe if they just start spraying ammo at everybody the enemy will suddenly make themselves known and some…

It’s a form of entitlement. Similar to calling oneself a “keynote speaker” absent any mention of one’s area of expertise. To consider one’s self a founder without an idea is to ignore the importance of vision. Might be ok for a franchise, but these are always the same people talking about disrupting this and that.

And ignores the importance of execution altogether. It’s hard to do $thing before you even know what it is.

Re: Idea Generation

#24
> (By the way, it’s useful to get good at differentiating between real trends and fake trends. A key differentiator is if the new platform is used a lot by a small number of people, or used a little by a lot of people.)

As a one-time founder, I feel embarrassed to have to ask this; but in the spirit of no-stupid-question and also that there's gotta be someone else wondering the same -- which one is the real trend and which one is the fake trend?

By way of interpreting sentences in a normal way, I would assume "used a lot by a small number of people" is the real trend and "used a little by a lot of people" is the fake trend (going by order of mentions in both sentences).

However, I struggle with this a bit. Dapps were used a lot by a small number of people as of a few years ago (think the cryptokitties trend), but it didn't exactly pan out as a real trend IMO. In other cases, yes, when early adopters love a product and use it a lot, that tends to become a real trend. On the other hand, Facebook apps in 2008 (when they were smaller apps like Superwall and such, before games took over) were somewhat "used a little by a lot of people" at the beginning. I think it wasn't until games took over where the "used a lot" (by a large number of people in that case) really took off.

Re: Idea Generation

#25
> YC once tried an experiment of funding seemingly good founders with no ideas. I think every company in this no-idea track failed.

How many people did they try this with? Most startups fail, so it will be interesting to see whether they funded enough of these. I think there's a rule of thumb about the upper limit on a probability that isn't observed, but I can't remember what it is.

As for generating ideas, the founders I've come across have tended to know some industry well enough to understand some of the problems. Often this is very specific industry stuff, including understanding which experts are needed and what customers to focus on.

Of course there's plenty of people who have grown up in some industry, but I think the other ingredient you need is enough general knowledge about business to be able to put some pieces together: how to get funding, what a corporate structure is, how to do certain mundane things like pay taxes. The intersection can be smaller than you think, because a lot of corporate types are comfortable where they are, plus they feel (rightly or not) that the job is providing a fair bit of the business infrastructure they need to use their expertise.

Re: Idea Generation

#26

> YC once tried an experiment of funding seemingly good founders with no ideas. I think every company in this no-idea track failed. How many people did they try this with? Most startups fail, so it will be interesting to see whether they funded enough of these. I think there's a rule of thumb about the upper limit on a probability that isn't observed, but I can't remember what it is. As for generating ideas, the foun…

I thought that entrepreneurs-in-residence at VC firms are the equivalent of this idea of funding exceptionally capable potential-founders (many who seemed to have been past founders) with no ideas to execute in the current period.

Re: Idea Generation

#27

I have always found that entire scenario very odd. How are you a start up founder if you don’t know what you want to start up? I always look at that like a soldier jacked up on adrenaline wearing an arsenal of ammunition ready to destroy the enemy having forgotten to ask who the enemy is or where they are. Lost. Maybe if they just start spraying ammo at everybody the enemy will suddenly make themselves known and some…

I am sceptical too but it's not an unusual idea to think that perhaps you can just put smart people together and they'll work something out.

God knows that much of that attitude is often lauded on HN for other things.

Re: Idea Generation

#28
I don't know how it works for other people but I don't search for really great ideas, really great ideas find me. And once they latch on they don't let go.

Most things I would classify as "really great ideas" are emergent patterns in industries I know very well. Also, most of these are not abstract product ideas per se, you can usually see a direct and plausible path to generating large quantities of revenue and profit.

Re: Idea Generation

#29
post #24

> (By the way, it’s useful to get good at differentiating between real trends and fake trends. A key differentiator is if the new platform is used a lot by a small number of people, or used a little by a lot of people.) As a one-time founder, I feel embarrassed to have to ask this; but in the spirit of no-stupid-question and also that there's gotta be someone else wondering the same -- which one is the real trend and…

Nah, I think you're asking a good question! I think your interpretation is correct - a good sign for a platform is if it has a small base of passionate users who love the product.

For some more context, the How to Start a Startup course is pretty good -- here is the lecture I think is most relevant: http://startupclass.samaltman.com/courses/lec06/

Any statement like this isn't going to apply in all cases, and you bring up some good examples. But it's a good general principle.

Re: Idea Generation

#30
post #6

Having failed the startup game my fair share of times, I've found a more reliable way to come up with good ideas is to let others who need something give you ideas. Work in a specific industry long enough that you learn about the trade and type of problems and solutions needed. I currently focus on providing services to ecommerce companies, and I get to hear all the time about their pain points and things they wish t…

Skin in the game.
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