Live data from Hacker News

HBO Max taking on Netflix with human curation instead of relying on algorithms

theverge.com

141–150 of 168 posts

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#141
post #16

"Curators, ranging from WarnerMedia editors to celebrities, put together a list of movies and TV shows they’re watching" ok so how do I know which human's taste is the same as mine. If only there was a recommendation engine for that.

I would really dig lists from people I trust or follow. Get directors, actors, artists, editors, critics to really curate some lists and I'm in. Even better if they can add a couple of lines to tie the list within a theme or idea, not just a dump of series/films. Only problem I see is it might end up being just marketing and they'll just use the celebrity name and dump the films they want to push.

I've recently started using letterboxd. There's some pretty interesting lists there. For movies only.

Here's a crowdsourced list:

https://letterboxd.com/peterstanley/list/1001-movies-you-mus...

I imported all of Roger Ebert's reviews:

https://letterboxd.com/re2/films/reviews/

His 381 "Great Movies":

https://letterboxd.com/re2/tag/great-movie/films/

A list of obscure films:

https://letterboxd.com/offensivename/list/official-top-50-na...

Listed tagged with "top ten":

https://letterboxd.com/tag/top-ten/lists/

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#142
post #90

Earlier quoted context omitted.

No, it is not. Not when they compete with exclusive content. It would be good if they had the same content but compete with the UI (in such case Netflix would win, and HBO would loose, as they have the worst possible UI), streaming content etc.

Most (all?) of that exclusive content only gets produced because of exclusivity, I’d think. I.e. we get a greater number of shows because of exclusivity.

The gaming industry has move (largely) away from exclusives and that has been a net improvement for content.

I suspect the pendulum will swing away from exclusive content for television shows. Producers might make more money up front from the deals, but the long game favors those who establish brands with broad market appeal, and the way to do that is to get your content in front of as many eyes as possible.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#143
post #32

Earlier quoted context omitted.

Yeah but how many of them are good? I can probably count the amount of Netflix original movies that I've heard discussed with one hand. And when it comes to stuff like Bird Box, the talk doesn't really even go with the quality.

I think Netflix is going with the Blumhouse method of production[1]. They're giving a bunch of money to people and let them make stuff that (some) people will like. Some of will be bad, most average and a tiny bit will make huge piles of money (bring new users). https://en.wikipedia.org/wiki/Blumhouse_Productions

The problem I have with this is that my available energy for finding the good stuff in a sea of mediocrity is pretty minimal. As a result I find myself not trying new stuff at all.

If most of the time when I tried something new it was good I'd probably do it more often.

As it stands I hardly use Netflix anymore.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#144
post #32

Earlier quoted context omitted.

Yeah but how many of them are good? I can probably count the amount of Netflix original movies that I've heard discussed with one hand. And when it comes to stuff like Bird Box, the talk doesn't really even go with the quality.

Netflix is musty , as someone said to me. After overthinking, musty indeed is the best term for most of Netflix. Last movie I saw and liked at Netflix was The two popes . Netflix doesn't carry top series like - Exit https://www.imdb.com/title/tt9612102/ - Le bureau des légendes https://www.imdb.com/title/tt4063800/ - Okkupert EDIT was/is available https://www.netflix.com/title/80092654 In the US & Canada Netflix has…

Yeah, mustly rings true. There's actually very little I want to watch. Archer has become crap, and I've watched Rick and Morty and Arrested Development too many times already.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#145

Earlier quoted context omitted.

Most (all?) of that exclusive content only gets produced because of exclusivity, I’d think. I.e. we get a greater number of shows because of exclusivity.

The gaming industry has move (largely) away from exclusives and that has been a net improvement for content. I suspect the pendulum will swing away from exclusive content for television shows. Producers might make more money up front from the deals, but the long game favors those who establish brands with broad market appeal, and the way to do that is to get your content in front of as many eyes as possible.

Huh? The most popular console (Nintendo) is almost entirely exclusive games. Playstation and XBox are less exclusive than they've been, but not by much (FF7 Remake was PS4 exclusive as well).

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#146
post #32
post #25

Earlier quoted context omitted.

They produced 371 tv shows and movies last year. Combine that with previous years, it’s a lot of content that they own.

Yeah but how many of them are good? I can probably count the amount of Netflix original movies that I've heard discussed with one hand. And when it comes to stuff like Bird Box, the talk doesn't really even go with the quality.

> I can probably count the amount of Netflix original movies that I've heard discussed with one hand.

This directly contradicts my experience.

I just checked my shows tracker and I have watched 32 shows (no movies included) that I would consider to be of some entertainment value and/or quality. I've discussed at least half of those with people, if not closer to 75%. I'd be happy to drop some recommendations if you give a genre or some preferences :)

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#147

Earlier quoted context omitted.

Disney+ with Hulu, Netflix, HBO, Apple+, Amazon Prime, Starz, adds up if you want full coverage.

Can you even watch that much content? I would expect that you only keep 1-3 subscriptions at the same time, and juggle between the different platforms when you want to watch some exclusive content. Like, Netflix for 1-2 month to watch some exclusives, then you cancel until the next time something seems interesting enough.

I don't want to have to manage it on this level, the metagame kills the experience. I wish movies and tv had compulsory licensing like music, because the pick your music service and they have access to almost everything is much better for consumers.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#148
As an HBO Now subscriber, I just logged into Max for the first time and was very impressed. Everything I love about HBO and then a ton of large collections covering many genres and as mentioned, many full collections of things. It was already worth it, but this just made it 100% a contender with Netflix for my top streaming platform by adding volume of other content outside of originals, of which I enjoy from both.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#149

Earlier quoted context omitted.

Most (all?) of that exclusive content only gets produced because of exclusivity, I’d think. I.e. we get a greater number of shows because of exclusivity.

The gaming industry has move (largely) away from exclusives and that has been a net improvement for content. I suspect the pendulum will swing away from exclusive content for television shows. Producers might make more money up front from the deals, but the long game favors those who establish brands with broad market appeal, and the way to do that is to get your content in front of as many eyes as possible.

The exclusives fight in gaming is ramping up again with the cloud streaming services. Google's Stadia and Nvidia are racing to lock up content. Microsoft is about to launch out of beta as well and each service will compete on their library.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#150
post #130
post #71

Earlier quoted context omitted.

This is a great question and I might steal this for future interviews. It's surprising how many of the people responding, despite being told optimizing for engagement is a cop-out, still jump to some kind of metric-based prescription. Or just jump right into throwing percentages for each content type (I mean, it's twitter, so sure, have a go). My personal stab at this: this is really a strategic question. What are Ne…

I'm not a PM nor hiring one but in my opinion you didn't answer the question. If the aim of the question is just to not answer the question and just raise more questions then it's a poor interview question in my opinion. And from looking on Twitter, it's confirmed, imo, it's a bad question: "As a lot of you have figured out instantly - this is really a iceberg question. Looks like a simple UX problem but is really ab…

> is really about trying to understand Netflix as a system and as a business

Why doesn't that make it a great question? A PM should be trying to do exactly this, yes?

Post reply on HN