Earlier quoted context omitted.
> How does anyone think this is a good idea? A while back on one of the AMP discussions here, someone from Google weighed in. They said the data was clear: users not only accept it, they love AMP. I asked how they knew that, because if it was, say, just tracking how many people tried the 2-3 tap process to get to the original URL compared to how many people just engaged whatever you showed them, then the data might b…
> users not only accept it, they love AMP. As a user, I will absolutely say I love AMP. AMP pages load incredibly fast with much less bullshit. The real problem is that AMP isn't necessary. Google created AMP and is encouraging (nearly forcing it) it in a very hamfisted way because web developers couldn't figure out how to make responsive, fast-loading web pages without a huge company like Google spelling it out for…
With AMP, the little badge (the verification), serves as a constraint for developers, but mostly for business stakeholders. The conversation of "I can't do that, because it's simply not compatible with AMP" is way easier than "I can't do that, because it will make the page slow".