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HBO Max taking on Netflix with human curation instead of relying on algorithms

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Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#11

I wasn't old enough to remember it, but when search engines tried to do this in the 90s, it became clear that people preferred machine recommendations. See yahoo directory, look smart.

This is different though, because of the potential exclusivity of the corpus. It would be like if Yahoo could hand pick websites and stop competing websites from retrieving them.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#12
I think that it can be better with Human curation. Although all recommendations methods can us less tolerant to different views.

Filter bubble is the term for when algorithms select the content you watch instead of you.

Filter bubble https://en.m.wikipedia.org/wiki/Filter_bubble

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#13
post #5

Lately it feels like Netflix's algorithm is "just show Netflix produced content". Maybe I'm being nostalgic but I really miss the old shooting star recommendation system where you rated content and got similar likes from other viewers.

They got rid of the rating system because amy Schumer's special tanked

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#14
It makes sense to me because HBO doesn't really have the same type of catalog. They also don't have the data. In my experience, people subscribe to HBO because they have the content and people are already aware of their content. It makes curation way easier. HBO Max is going to exclusively have the entire Friends collection and Ghibli collection. I know and am aware of what HBO has to offer.

On the flip side, Netflix is creating their own content. People have no idea what content is on Netflix. They have to try really hard to push content and generate engagement. I've never heard of Outer Banks, but they keep pushing it to me and so I saw the pilot and now I'm watching the series. I watch one comedy show and now they keep throwing comedy shows at me so I saw and enjoyed another. Their need to create is different.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#15
post #9

As Netflix has moved away from carrying lots of other people's movies to largely producing their own in-house TV shows, it feels like they barely have enough content to need an algorithm to curate it. They just show the same new Netflix originals over and over in ever category. I'm sure Netflix has piles of data that shows this is the best strategy. It just seems like a differentiated curation strategy doesn't matter…

It feels to me like the balkanization of streaming services was inevitable and Netflix getting into the content game was just a logical response to remain relevant. If the catalog is what garners subscribers then a streaming service without its own catalog is basically fucked in the long term.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#17

I wasn't old enough to remember it, but when search engines tried to do this in the 90s, it became clear that people preferred machine recommendations. See yahoo directory, look smart.

I don’t think it became clear people prefer algorithms, I think the fundamental problem was with the millions of websites Yahoo couldn’t scale.

HBO is operating on a much more tractable problem. Human curation may work better here.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#18
post #16

"Curators, ranging from WarnerMedia editors to celebrities, put together a list of movies and TV shows they’re watching" ok so how do I know which human's taste is the same as mine. If only there was a recommendation engine for that.

You beat me to it. I certainly want to be able to watch things recommended by $celebrity2.

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#19

This is like when Apple said their Music platform would be more human curated rather than algorithms like competitors such as Spotify. But the reason why I love Spotify's recommendations and not Apple's is because Spotify focuses on algorithms and does them so well. Same with Netflix, in my experience they truly know what I will like to watch, they seem to know what shows I'll love and what shows I won't love but wil…

> Same with Netflix, in my experience they truly know what I will like to watch...

Wow, I'd love to live in that world. Once Netflix abandoned their 5 star system their recommendations really tanked for me. It feels like it's recommending more based on outrage & "engagement" than enjoyment for me. Meanwhile MovieLens [1] consistently guesses what I would rate a movie within +/- half a star, I think I'm using their Warrior recommendation algorithm. The tagging features on MovieLens help - apparently I most enjoy "visually appealing surreal mysteries".

But I absolutely agree about Spotify. Spotify seems like its actually learning from my Liked tracks, curated playlists and behaviour, and picks up on when my tastes shift to wildly different genres for a while.

[1] https://movielens.org/home

Re: HBO Max taking on Netflix with human curation instead of relying on algorithms

#20
Reminds me of how Yahoo! tried to differentiate itself from Google. There are companies that think they are in media, but really they are in search. I think the explosion of good quality content is turning the streaming services into search companies.
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