Hey, Facebook VP of Integrity here (I work on this stuff). This WSJ story cites old research and falsely suggests we aren’t invested in fighting polarization. The reality is we didn’t adopt some of the product suggestions cited because we pursued alternatives we believed are more effective. What’s undeniable is we’ve made significant changes to the way FB works to improve the integrity of our products, such as fundam…
Facebook executives shut down efforts to make the site less divisive
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Re: Facebook executives shut down efforts to make the site less divisive
#932Earlier quoted context omitted.
> 10 short years ago, huge swaths of the population were swayed to accept non-scientific statements like eating fat and cholesterol were unhealthy. I don't think Facebook is the problem here. That's a horrible example, I don't think that is even remotely comparable to swaying the population into burning down dozens (hundreds?) of cell towers or accusing Bill Gates of starting the coronavirus pandemic.
So, pretty much every new medium in history has been accused of formenting conspiracies at one point or the other. The core issue here is that the internet allows many, many voices to flourish, and some of these voices speculate attractively but incorrectly (from my viewpoint, at least). Blaming the platform which allows the voices to spread seems like a bad move, given that the core issue is the people who choose to…
I don't idealize the past at all. Too many bad things to write.
However, the internet amped up the level of overall craziness to an unprecedented level. Even the first twenty years, it was much like the regular world, but geekier. But then in a fairly short time all these crazy ideas just started to spread in an incredibly tiny period of time.
I have always been a student of the paranormal and conspiracy theories - as a skeptic. Suddenly random people were spouting all the obscure classics, and brand-new ones appeared every day.
Last year, before COVID, I decided that this was akin to an infectious disease - suddenly people were thrown in with hundreds of thousands of anonymous people, many with bad but infectious ideas.
Before the internet, you acquired most of your delusional ideas at birth from your parents under the guise of religion etc.
Now you could pick up delusional ideas one at a time - more, the presentation gets to evolve because the creators get second-to-second feedback. Call these Vemes for virulent memes perhaps?
Some once-friends of mine clearly have very poor immune systems as they picked up many vemes.
> The only way in which I can assume that FB is responsible for all the alternative theories on their platform is by refusing to accept any agency on the part of FB's users, which I think is probably the wrong idea.
1. Infectious diseases don't work that way!
2. Also, a lot of this is caused by a small number of actual psychopaths who literally just want to cause grief. Allowing a tiny group of people to damage the whole is wrong.
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Trying to assign agency to the crowd is madness and not backed up by observations of humanity en masse or reading a history book. In such a mob scene, crazies, aggressive people and criminals will always win.
Re: Facebook executives shut down efforts to make the site less divisive
#933Earlier quoted context omitted.
I think you are knowingly missing the point. Nutritional experts disagreed among themselves, and probably still do. Is there even a single 5G engineer that will take up the cause of 5G causing coronavirus? How about an immunologist that will claim Bill Gates is trying to inject people with microchips delivered in vaccines?
Which is why it's a non-sequitur. Any well-adjusted adult with a modicum of common sense can see through such claims. Cults and conspiracies flourished long before FB's existence, as they will after. Removing such content just validates it in their minds — it must be true that's why "the corporations" insist on covering it up! Most of the west has learnt that we should not penalise drug addicts. We treat the underlyi…
I hope one day the war on drugs will end - but sadly it is still alive and well in the United States and all over the world.
As for the war on misinformation, we have lost continuously on this one for years in a row, and there's no evidence at all we're succeeding.
Re: Facebook executives shut down efforts to make the site less divisive
#934Earlier quoted context omitted.
Why does Facebook need a VP of Integrity? Isn’t that the CEO’s job?
Maybe that's how Facebook builds their organization: VP of Integrity, VP of Honesty, VP of Sincerity. So that Zuckerberg doesn't have to take on any of those roles.
Re: Facebook executives shut down efforts to make the site less divisive
#935Earlier quoted context omitted.
His work history is on LinkedIn. VP Integrity is essentially an executive product management role so qualifications would be along those lines. Edit: LinkedIn says he was an engineering manager, then took a series of roles culminating in a data startup that got him into Facebook in the current role.
'A data startup'? How very generous of you. He co-founded a spyware company that was bought by Facebook to discover what other companies/apps to buy or clone. You do not get to the position he has at Facebook by having either ethics or morals. Having seen this up close at Facebook HQ I can assure you that everyone at VP level or above there knows what they are doing, knows the long-term consequences, and simply does…
The main issue here is people have different ideas of what is ethical. Disagreements arise when countries and increasingly companies exert power of people given to them by those same people.
In my mind, the same problems existed before facebook and expecting facebook to solve them for everyone is rediculous. Even more rediculius is expecting everyone to accept facebook’s solutions.
Re: Facebook executives shut down efforts to make the site less divisive
#936Earlier quoted context omitted.
> 10 short years ago, huge swaths of the population were swayed to accept non-scientific statements like eating fat and cholesterol were unhealthy. I don't think Facebook is the problem here. That's a horrible example, I don't think that is even remotely comparable to swaying the population into burning down dozens (hundreds?) of cell towers or accusing Bill Gates of starting the coronavirus pandemic.
So, pretty much every new medium in history has been accused of formenting conspiracies at one point or the other. The core issue here is that the internet allows many, many voices to flourish, and some of these voices speculate attractively but incorrectly (from my viewpoint, at least). Blaming the platform which allows the voices to spread seems like a bad move, given that the core issue is the people who choose to…
I wonder what the cell phone generation would think of our pulp paper fake Necronomicons from the 1970s? There was also a book of spells at my local library in the very-white very-evangelical suburbs of Little Rock, AR when I was a kid, too. I liked the one about how to become a werewolf a lot, but didn't really get to the point of going and murdering a dog and painting myself with its blood and boiled fat.
The pearl-clutching about social media is because power has been taken away. Media executives can no longer fancy themselves in control of people's minds, because they no longer have a monopoly on eyeballs via print and TV information.
Worse yet (for them), the user customizable nature of social media feeds mean that they can't even know what people really see.
If people use the internet to make themselves worse that's a failure of people not the internet.
Re: Facebook executives shut down efforts to make the site less divisive
#937Hey, Facebook VP of Integrity here (I work on this stuff). This WSJ story cites old research and falsely suggests we aren’t invested in fighting polarization. The reality is we didn’t adopt some of the product suggestions cited because we pursued alternatives we believed are more effective. What’s undeniable is we’ve made significant changes to the way FB works to improve the integrity of our products, such as fundam…
Just to cherry-pick from your reply here, if $2M is the biggest ticket item you have to show for independent research on this topic - then you're woefully short given Facebook's revenues and size. 10 short years ago, nobody could have imagined that huge swathes of the population could have been swayed to accept non-scientific statements as fact because of social media. Now we're struggling to deal with existential th…
Re: Facebook executives shut down efforts to make the site less divisive
#938Earlier quoted context omitted.
Potentially useful context: the parent here was the Co-Founder and CEO of Onavo which he sold to Facebook for $120 million. If the name "Onavo" doesn't trigger any bells: https://en.wikipedia.org/wiki/Onavo . It was ostensibly a VPN but tracked its users' behavior and Facebook used the data from Onavo to judge how much traffic various startups had when deciding whether to acquire them. I think that the fact that the…
And now calls himself VP of Integrity. Amazing..
-- 1984
His title VP of Integrity is not accidental; it can't be.
Re: Facebook executives shut down efforts to make the site less divisive
#939Re: Facebook executives shut down efforts to make the site less divisive
#940Earlier quoted context omitted.
10 short years ago, huge swaths of the population were swayed to accept non-scientific statements like eating fat and cholesterol were unhealthy. I don't think Facebook is the problem here. How much exactly do you think Facebook ought to donate to independent researchers? Most tech companies donate ~0$ to such efforts.
This is classic whataboutism. What does people being led to believe that fat was healthy have to do with Facebook’s deliberate inability to make their content less divisive
And this is a part of the problem, right? It's not whataboutism, it's a lesson from history. Your belief in the incorrect expert advice of yesteryear is so strong that even trying to type out the opposite is hard.
At the moment a whole lot of people, of the type who read and post to HN, have decided that disagreeing with "experts" is divisive. The problem is these "experts" aren't really experts by normal definitions, like someone who has a strong track record of correctly understanding and predicting a complex topic. The word is instead being used to mean something more like, "people employed by the government who claim special knowledge". Nutrition is the example chosen here for non-expert experts, because nutrition has been hit hard by the replication crisis. But it's hardly the only field with this problem - basically every medical authority has discredited itself during COVID.
Disagreement with authority is a classic justification for free speech. It is inherently perceived by the ruling classes as "divisive" because that's exactly what it does - it divides people into those disputing their authority and those who don't. You thus can't combat "divisiveness" without simply shutting down all disagreement with the government in all ways.