2011 is the context: a height of the start-up wave, ascendance of FB--presumably due to "genius". The implication being that if you are really smarter than others you must have the rewards to show it. Hopefully this would be received today as a tone-deaf denial of privilege. The great myth of meritocracy has been blown apart.
Facebook's dominance was earned. Remember Myspace? They were huge when Facebook started. Now they're tiny by comparison. Google tried and failed several times at social networks. Zuckerberg figured out how to manipulate humans in quantity through subtle programmed social cues. That's an achievement on a par with that of Hiram Maxim.
At the time I was using mixi.jp which was "MySpace done right" and was hugely engaging. (It's quite possible that Mixi might have become Facebook had they not committed commercial suicide later with some very stupid decisions. The only social network I know that deliberately tried to limit their userbase.)