Huh, I can actually appreciate that more now.
Like when you think about if a startup had to sell people on a single one of these services, they would have to actually say "like an unlimited FTP server BUT" and thats the only way they could get into board rooms and they would spend years on just that wrong and skeuomorphic branding just to get off the ground
Whereas Amazon doesn't have to do that, and doesn't have to explain the skeumorphic stuff to anyone, they'll just mention it in some conferences about what you can do now, the end.
Yeah, thats really cool. It doesn't mean there isn't a better way, but I can see how it isn't as arbitrary as I thought.