I guess you'd have to come up with a way to explain that adding numbers (which is what you're doing with 1/3 + 1/3) is not the same as combining/averaging fractions, i.e. when you're totaling subgroups into a larger group. It's almost like we need a different "combining" operator for the latter that means to add both the numerator and denominator, because + isn't right for this. Now that I think about it, I'm surpris…
Someone in the comments makes a good point that the best thing to do here may be to introduce ratio notation for proportions (e.g. 2:4) which CAN be added/combined according to the kids’ intuitions — 1:2 combined with 1:2 does indeed equal 2:4, which reduces back to 1:2. You could then teach how to go from ratios to fractions by adding the ratio sides together and putting that in the denominator for each side... poof…
I think better to address the problem directly in fractions by saying that they're two different ways of combining them, addition and averaging, like the parent comment says. Feel free to make up a different symbol for the averaging operator, just let the kids know that it's not standard.