> Given the prevalence of comments like this, I wonder why any company would ever bother offering an apology or retraction.
I wonder why anyone would ever place a non-zero value on an apology from an organization acting in its own interests. A company isn't a single person acting in isolation and ignorance. It's a profit-seeking entity organizing a whole number of people of various levels of conscientiousness and intelligence, and pointing them at a single profit-seeking goal.
When that many-limbed organism grabs at a profitable course of action, it's not an impulsive accident of blind flailing. If that turns out to be a problem and they have to reverse course, it's not because of remorse.
They did what was in their interest then; they did what's in their interest now. People confusing corporations for actual, you know, people absolutely baffles me. Their apologies mean absolutely nothing, good or bad, but how bad a hit their business appeared to take and how good their copy writer was. That is all.
As another poster said, and I agree wholeheartedly, I don't care for apologies, I care for post-mortems. The only thing that matters is what operations led to this action, and what change in those operations will prevent it happening again - if any such change can prevent it. A public mea culpa with an executive's signature on it means... well, nothing. Absolutely nothing. It's the cheapest possible way of reclaiming good will, and worth the paper it's written on.