Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
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Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#2Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#3They're gonna need a lot more than one show if they're going to try to use original programming as a reason to buy Netflix - 13 episodes a year means weekly for 3 months. They're going to need at least 3 shows to do yearly coverage (they can have breaks in between). If the original programming is the reason you buy Netflix, you won't pay year-round if they don't have year-round programming, you'll just binge on TV six months of the year and cancel for the other six months (and if it's not the reason you're paying for Netflix (and/or upgrading to the next tier or whatever), then it's a waste of their money).
I think two things will help them. The first is that they have no competition in their timeslot, because they'll have no timeslot. The second thing which will help them is that they can break a lot of TV rules in ways even HBO can't - they're less restricted in episode structure or length, for instance.
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#4I just don't see that working. It's a classic British show dominated by one impressive and charismatic actor and just won't translate to american audiences (it's all talking, no action, everything is implied rather than pushed in your face). "Edge of Darkness" which was a huge Mel Gibson bomb seems like the closest analog.
I highly recommend the original BBC show.
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#5Can someone explain to me how netflix is in a good position when all major broadband providers are looking at throttling and/or caps?
When all the major ISPs are also selling their own video content, how can Netflix continue to compete?
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#6If anyone at Netflix is listening:
BUY FIREFLY AND MAKE NEW EPISODES.
I would gladly play an extra $4 a month (or more) on top of streaming just for access to new weekly/biweekly episodes of that.
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#7If anyone at Netflix is listening: BUY FIREFLY AND MAKE NEW EPISODES. I would gladly play an extra $4 a month (or more) on top of streaming just for access to new weekly/biweekly episodes of that.
Now that would get a lot of people's attention! I'd sign up...
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#8Can someone explain to me how netflix is in a good position when all major broadband providers are looking at throttling and/or caps? When all the major ISPs are also selling their own video content, how can Netflix continue to compete?
They'd have some clout when negotiating with ISPs if they have content the ISP's customers want.
Like Cablevision & Scripps http://www.thewrap.com/tv/article/scripps-cablevision-deal-r...
Or ABC http://www.mediaite.com/online/no-oscars-tonight-for-new-yor...
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#9They're gonna need a lot more than one show if they're going to try to use original programming as a reason to buy Netflix - 13 episodes a year means weekly for 3 months. They're going to need at least 3 shows to do yearly coverage (they can have breaks in between). If the original programming is the reason you buy Netflix, you won't pay year-round if they don't have year-round programming, you'll just binge on TV si…
First of all, people don't often cancel once they are getting something. That's why those CD-of-the-month club things worked in the 90s, and book-of-the-month before them.
But I'm not even sure that's important. I don't think the goal here is to directly make money on new subscriptions. This is a massive strategic move.
It sends a signal to content providers that Netflix, if need be, can cut them out of the picture, or at least can make things very expensive for them by bidding up the price of content.
Re: Netflix Gets Into The Original Content Game, Buys Upcoming Show For $100m
#10Can someone explain to me how netflix is in a good position when all major broadband providers are looking at throttling and/or caps? When all the major ISPs are also selling their own video content, how can Netflix continue to compete?
Maybe the long term plan is going vertical, this is the start of owning content production, then later expand into broadband.