Ask HN: Examples of great ‘productized consulting’ landing pages?

#1

Post by rahimnathwani » Mon, May 25, 2020, 6:36 PM UTC

I found Jane Portman’s “Productized Consulting Guide” intriguing, and am curious to see more examples of how people in different fields put this idea into practice.

Here’s an example I encountered today: https://punchlinecopy.com/work-with-punchline/

Do you have a similar page on your site? Have you come across others which impressed you?

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#2

Post by ramimac » Mon, May 25, 2020, 7:07 PM UTC

patio11 has talked about this as well: https://training.kalzumeus.com/newsletters/archive/services_...

There is also an indiehackers discussion with some relevant examples: https://www.indiehackers.com/forum/good-examples-of-producti...

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#3

Post by rstocker99 » Mon, May 25, 2020, 7:27 PM UTC

One of my friends does a productized (fixed price) roadmapping session (1) as part of a larger "build your MPV" service. My understanding is that it works out really well for him and his clients. They get to try him out with a fix priced engagement. The output leads naturally to the next step in a larger engagement. If for whatever reason it doesn't workout the client has useful documentation they can take to someone else.

(1) https://www.reemer.com/consulting/build-mvp

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#4

Post by rahimnathwani » Mon, May 25, 2020, 7:29 PM UTC

30 minute video of a workshop Brian Casel did on this topic: https://youtu.be/LdDZ3Jyrl4E

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#5

Post by punchlinecopy » Mon, May 25, 2020, 7:54 PM UTC

Oh hey, this is my site (Punchline Copy)! Glad it's interesting to you. I can say it's been a super helpful way for me to both cut down the time I spend scoping custom projects, and for potential clients to understand what they'll invest to get started working with me.

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#6

Post by zvanness » Mon, May 25, 2020, 7:56 PM UTC

I decided to try the productized consulting stuff about 5 years ago. I haven't changed the landing page much - https://breue.com/

I'm happy to answer any questions.

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#7

Post by casjam » Mon, May 25, 2020, 8:04 PM UTC

rahimnathwani wrote: post #4

30 minute video of a workshop Brian Casel did on this topic: https://youtu.be/LdDZ3Jyrl4E

Thanks for mentioning my video! That was an old one.

I've published a lot more about productized services since then. Articles, newer videos, and my Productize Podcast can be found here: https://productizeandscale.com

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#8

Post by chrisingram » Mon, May 25, 2020, 8:12 PM UTC

My partner and I have recently productized our web design/development services:

https://madebysphere.com

The transparent pricing has really worked for us and our clients as people can self-select, and they know what to expect before getting in touch with us.

Happy to answer any questions.

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#9

Post by radicalbyte » Mon, May 25, 2020, 8:24 PM UTC

zvanness wrote: post #6

I decided to try the productized consulting stuff about 5 years ago. I haven't changed the landing page much - https://breue.com/ I'm happy to answer any questions.

How do you handle the expectations and communication with customers?

Given the list price for your clickable demo you could burn through that just fielding emails / calls with your clients.

Re: Ask HN: Examples of great ‘productized consulting’ landing pages?

#10

Post by kevc » Mon, May 25, 2020, 8:24 PM UTC

Always liked the landing page for:

https://www.gradientmetrics.com/