Netflix impressed me recently with how easy they made it for me to cancel my subscription. It means I will have no hesitation to re-subscribe in future, should I feel the urge. I just wonder how long it will last. It sometimes feels like all the big successful consumer companies become accountancy-driven scumbags sooner or later. Fingers crossed Netflix can buck the trend and stay a nice company to deal with.
The real test is how they behave when competition heats up.