Netflix impressed me recently with how easy they made it for me to cancel my subscription. It means I will have no hesitation to re-subscribe in future, should I feel the urge. I just wonder how long it will last. It sometimes feels like all the big successful consumer companies become accountancy-driven scumbags sooner or later. Fingers crossed Netflix can buck the trend and stay a nice company to deal with.
I would think this might be triggered by a decline in revenue. When Netflix can't continue to grow organically into new markets and the share price starts to suffer, they might resort to less friendly tactics for increasing the revenue per customer.
Before the simplified version, we already used to only register to Netflix during long vacations, binge watch whatever we wanted (typically Black Mirror and Sherlock) and cancel the rest of the year.
Now that it’s way easier, there’s less friction in reenabling the account when there’s a series we want to watch and set the subscripting to cancel again at the end of the month.