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Joe Rogan got ripped off

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11–20 of 145 posts

Re: Joe Rogan got ripped off

#11
Maybe Joe doesn't want to work 16 hour days to become a billionaire, maybe he wants a giant check and to keep living a life he's enjoying.

This tunnel vision of this place is incredible. Not everyone wants to be Elon Musk. Some people are happy where they are.

Re: Joe Rogan got ripped off

#12
Erm... Joe knows what he is making without Spotify and it isn’t enough to make the deal seem as obviously-bad as the article makes it out to be. Also, I doubt Joe negotiated a $100 million deal without expensive legal & financial advice. If anything, the deal’s closure is evidence that the article’s assumptions are wrong.

Re: Joe Rogan got ripped off

#13
A few of the YouTubers I follow are desperately trying to move their fan base off of YT, just to make themselves more immune to the capricious whims of YT (one of them got banned temporarily for “impersonating” themselves). It’s kind of fascinating seeing podcasters give up the kind of freedom that YT producers would kill for.

Re: Joe Rogan got ripped off

#14

The math is certainly interesting. But it ignores the fact that not everyone is looking to maximize every revenue dollar. Joe Rogan has made an EXTRAORDINARY amount of money. From the outside looking in it seems silly to poo-poo a guy that's made 10s of millions because maybe he could have made 100's of millions.

They didn't ignore that fact, they explicitly mentioned it in the article.

> Stern and Rogan are already super rich. The difference between $50mm/year of profit and $100mm means zero to their day-to-day lifestyle. What I imagine does matter to them is the size of their audience and their impact, and both made choices that will limit that forever.

Re: Joe Rogan got ripped off

#15
post #4

yea.. same thing that's happening in the live stream world with Ninja leaving Twitch and etc. Ultimately seems to be a lose-lose-lose for the platform (where they don't pull 1/4 of their prior numbers), fans (who generally just stop caring), and creator (who makes money short term but loses major brand equity, relevance, growth) Rogan didn't know how high he could've taken it. Now he does. Maybe he was ready to retir…

> Maybe he was ready to retire anyway?

The article's revenue estimates are based on Rogan doing more work...setting up subscription programs, keeping up with YouTube's content policies to avoid getting kicked off the platform, and continuing to find podcast guests and creative material.

Perhaps he wants to kick back, not work so hard (depending on the contract he actually signed), and collect a steady paycheck? The author likens Rogan's podcast to sitting on an oilfield (where the value of oil can be easily evaluated), but creative endeavors are hardly so cut and dried.

Re: Joe Rogan got ripped off

#16

The general idea in the article I think is right but there's some caveats. I don't think his audience will suffer as much as the author thinks. Joe Rogan is pretty unique in the podcasting space, Spotify is already popular and I think people in general tend to overestimate the degree of backlash for these things. (the blizzard boycott comes to mind). Also we don't really know Rogan's plans. If he plans on keeping thi…

Maybe I'm in the minority here, but I get clips through the YouTube algorithm and if I like them, watch the whole podcast.

point being, I think the YouTube platform has played quite a large role where users don't have to "seek out" new episodes and I don't think that can be understated.

ultimately, only the numbers will tell.

Re: Joe Rogan got ripped off

#17
I have no idea if it’s true, but I’ve heard that a major factor was recent pushback he was getting from YouTube with respect to contrarian coverage of the pandemic. Apparently he wanted to have guests who would provide alternative public health narratives and was told that this was a no-go on YouTube. Much of his audience consumes the show as video on YouTube and Spotify is another major brand that will offer a similar experience. He is hoping that Spotify will give him more creative freedom and apparently was successful in incorporating some guarantees into his new contract. I do know that during his recent live episodes there have been opinions shared about the quarantine and the pandemic that would have caused issues with YouTube’s current policies regarding public health misinformation.

Re: Joe Rogan got ripped off

#18
> As I said in my last post, were he to build the level of advertising and subscription revenue I think he is capable of, his corporation would easily be valued at over $1,000,000,000...

That's a big _if_, and so far as I can see, there's not much in the way of justification for that in the article.

Re: Joe Rogan got ripped off

#19

I have no idea if it’s true, but I’ve heard that a major factor was recent pushback he was getting from YouTube with respect to contrarian coverage of the pandemic. Apparently he wanted to have guests who would provide alternative public health narratives and was told that this was a no-go on YouTube. Much of his audience consumes the show as video on YouTube and Spotify is another major brand that will offer a simil…

>Apparently he wanted to have guests who would provide alternative public health narratives and was told that this was a no-go on YouTube.

As it should be.

>He is hoping that Spotify will give him more creative freedom

Spreading pseudoscience isn't creative, its destructive.

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