I now have most of my adult years learning how to construct a phrase that gets the right results for Google, and later Assistant. It got to the point where I'm certain it must be a headache for whatever team is trying to support natural language processing in these - all proficient users ask for some artificial gibberish and get where they want to be. Here comes my favourite brain freeze moment - recently my parents…
Recently Google got much better in understanding full sentences and there are tons of SEO optimized pages for certain phrases. Nevertheless, using keywords is what I imagine advanced users do.