* Most Californians don't like other people living near them. They want to live like in the suburbs and it annoys them if that changes.
* They can fig leaf in 'environmentalism' or 'traffic' or whatever in order to do that. Sometimes they'll fig leaf in 'gentrification' and 'affordability'.
* They want to be able to complain about government spending but not really do anything about it. The best part is that this allows you almost all the real benefits of actually having government spending change: you still get the funneling, and you get all the social value of being against overspending.
* The last thing is that Americans as a whole hate being told they've been defrauded. It's like the worst thing in the world to be a sucker here. So the right response is always to pretend like you aren't being suckered. That's crucial. You can always choose to say things like "San Francisco is built upon 150 years of shipwrecks" or "America is a big country" or "California is diverse".
My hope is one day to embed myself in enterprise sales to government. It's the good life.