The death of corporate research labs
21–30 of 256 posts
Re: The death of corporate research labs
#22Why would ad companies need research labs?
You're sadly downvoted, but you're making a good point. The digital ad companies are at this point operating mature stable businesses in monopoly markets. Do such companies really need to invest in R&D?
I say that tongue-in-cheek, but only partly. There actually is a ton of research that goes into following things like cultural trends and human psychology to ensure maximum ad consumption. Advertising in the middle of a mobile game or on Netflix requires an entirely different school of thought than advertising on traditional cable TV or news websites.
A notable “innovation” (though many may not respect it very much) is the new paradigm of advertising stuff via Instagram influencers and the functionality built into the app to facilitate it. Someone had to research and design that, just like such companies now are probably trying to find the best way to advertise in VR/AR platforms or in rideshares.
Re: The death of corporate research labs
#23The challenge is that companies have poor track records of determining what the market will want, so how can you know what to research unless it is a better version of what you already do? Companies like Intel and Nvidia and the pharma companies do that kind of research because you can reasonably guarantee that someone will want a faster chip or a better cure for a disease. But beyond that, what does the market want…
Re: The death of corporate research labs
#24I have often found it baffling that tech giants, with near unlimited resources to fund all sorts of things, don't establish these kinds of labs. I'm aware that there are many things called something like "{Google, Facebook, Twitter, ...} Labs" but from what I understand they are significantly different from the corporate research labs of old.
Re: The death of corporate research labs
#25Re: The death of corporate research labs
#26Earlier quoted context omitted.
You're sadly downvoted, but you're making a good point. The digital ad companies are at this point operating mature stable businesses in monopoly markets. Do such companies really need to invest in R&D?
How do you think those companies got to be mature monopolies? Someone had to do the research to find out which “hot singles near you” banner ad has the highest conversion rates. I say that tongue-in-cheek, but only partly. There actually is a ton of research that goes into following things like cultural trends and human psychology to ensure maximum ad consumption. Advertising in the middle of a mobile game or on Netf…
Re: The death of corporate research labs
#27I am curious what the author thinks about the same problem in pharma/biotech. On the one hand, they are kind of _forced_ to do research in one form or another to power the pipelines, so clearly corporate research is still alive there. However, given the pathetic track record the industry seems to hace, and arguably complete lack of any real innovation (almost all of the drugs in most pipelines are just antibodies or…
Re: The death of corporate research labs
#28I am curious what the author thinks about the same problem in pharma/biotech. On the one hand, they are kind of _forced_ to do research in one form or another to power the pipelines, so clearly corporate research is still alive there. However, given the pathetic track record the industry seems to hace, and arguably complete lack of any real innovation (almost all of the drugs in most pipelines are just antibodies or…
the fundamental technology of modern pharma is the same as the one of cosmetics company - marketing. To convince people that this lipstick or anti-cholesterol drug matches their lifestyle the best, or even more - to sell people on the lifestyle of that lipstick, that drug, etc.
Re: The death of corporate research labs
#29Re: The death of corporate research labs
#30I am curious what the author thinks about the same problem in pharma/biotech. On the one hand, they are kind of _forced_ to do research in one form or another to power the pipelines, so clearly corporate research is still alive there. However, given the pathetic track record the industry seems to hace, and arguably complete lack of any real innovation (almost all of the drugs in most pipelines are just antibodies or…
Since the market size/fit/price sensitivity is extremely predictable and there are so few customers to negotiate with (insurance companies, nationalized healthcare, medical purchasing groups, etc.), this is far more efficient for pharmaceutical companies than having a broad and risky drug discovery pipeline. Instead they acquire early and mid stage biotech companies with promising pre-clinical trial results or phase 1/2 successes - in essence externalizing the risk of early R&D even further to academia, venture capital, private equity, and retail investors. With the increasing availability of easy capital of the last few decades, this has become even more of a win-win for investors and the pharma giants recently.