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TikTok has recently traded at valuations of $105-110B on private markets

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Re: TikTok has recently traded at valuations of $105-110B on private markets

#93

Earlier quoted context omitted.

ByteDance did $20bn of revenue in 2019. The comments in this thread are… wow. Lots of opinions from my favourite HN cameo character, "Person With Vitally Important Opinions About Complex Topic But No Time To Read Beyond The Headline."

True, but I'm sure that Bloomberg's paywall isn't helping on that front.

The paywall issue is listed in the FAQ - as long as there's a workaround it's acceptable

Re: TikTok has recently traded at valuations of $105-110B on private markets

#94
post #79
post #57

Earlier quoted context omitted.

> I think they'll struggle the same way Snapchat struggles to convince people over 35 to use their app. Have you used TikTok lately? It's overwhelmed with millennial/elder millennial and beyond. I don't see this as a problem for them and in fact I think people are jumping over to it in droves.

> elder millennial The only time I feel old is when other people tell me I'm old.

Don't worry. You are still young and rockin'

Re: TikTok has recently traded at valuations of $105-110B on private markets

#95
post #44

Earlier quoted context omitted.

Where did you get that “simple calculation” from? If Average user is worth to TikTok a dollar per day that means that ad buyers are willing to give it to TikTok from their advertising and marketing budget. Which means that the average user should spend at least few grands each year on advertised products and services, which does not seem likely. Also, this is not how valuations are estimated. 180 billion _per year_ i…

let's not quibble over semantics of "simple" anyway the valuation clearly must include investor perception of their growth trajectory.

I think the more appropriate wording would be "completely pulled out of thin air and not relevant calculation"

Re: TikTok has recently traded at valuations of $105-110B on private markets

#96
post #5

I really can't fathom how this is possible. The largely young demographic (which I'm guessing warrants this valuation) has a track record of jumping from platform to platform, whichever is trendy for a given year. With that in mind, how are investors seriously willing to get behind this company in such a big way?

Yeah I wonder about this too. This time last year (or was it the year before that?) it was Snapchat (remember Snapchat? Kids don't) that was going to take over the world and be bigger than Apple + Facebook + Google combined etc etc. I don't think that worked out really. I am guessing that investors just pile in wherever the "youth" are without paying too much attention to what it really is they are investing in... ju…

>remember Snapchat? Kids don't

And yet, SNAP stock is up YoY.

Re: TikTok has recently traded at valuations of $105-110B on private markets

#97

Earlier quoted context omitted.

> has a track record of jumping from platform to platform do they really though? It honestly seems like particular brands are very sticky with internet demographics, not just young people. IIRC there even is more brand loyalty among ecommerce than there is among physical brick and mortar stores. You can look at something like Whatsapp as well. There have been lots of privacy concerns after the acquisition by Facebook…

In my experience, the claim that the younger generation hops around is fair. I'm 26. Between the ages of 15 and now, my primary social media platform has hopped between Myspace, Facebook, Reddit, 4chan, YouTube, some diary site, PSN(PlayStation Network), Hacker News, and probably others. I've dipped my toes into countless other ones. I've kind of stopped hopping around as much, but other people my age still hop betwe…

That isn't true. Outside of teens in tech or nerdy places, most won't switch to the next hyped thing. I have been trying to get people on session and pleroma but most of them don't care.

Re: TikTok has recently traded at valuations of $105-110B on private markets

#98
post #89

Earlier quoted context omitted.

The tendency of young people to jump from platform to platform is partially an illusion caused by the fact they don’t remain young. You see this especially in dating sites — people used to think OkCupid could never make money because it was dominated by 18-to-25-year-olds. Now it’s mostly people in their 30’s, and the prior king of 30-somethings, Match.com, is for people over 40. The same thing happened with Tinder,…

> padding the feeds of less valuable users with ads This is horrifying when you consider this happens in every avenue of life and will only become better targeted as technology progresses.

It’s less horrifying if you think of it as a treadmill — MySpace is sort of the logical extreme, where the owners realized its days were numbered and made the experience so ad-heavy that everyone left for other platforms. You sow growth for some number of years, then you reap. Sometimes it’s subscriptions, sometimes it’s sponsored full-page branding.

Re: TikTok has recently traded at valuations of $105-110B on private markets

#100
post #5

I really can't fathom how this is possible. The largely young demographic (which I'm guessing warrants this valuation) has a track record of jumping from platform to platform, whichever is trendy for a given year. With that in mind, how are investors seriously willing to get behind this company in such a big way?

In my opinion Tiktok is a viable replacement for Instagram, a platform that generates on the order of 10B USD revenue a year. They both have pub/sub models where you can follow topics or celebrities or content creators you care about. Instagram is more photo focused and Tiktok is more video focused. The video first format is arguably higher fidelity/more compelling for content consumers. Yes, people jump from platfor…

I have been watching white people hired by chinese marketing firms on tiktok. It's hilarious.

https://youtu.be/xZ3RbDTc_fY

https://youtu.be/Mrx4ld3hmmw

https://youtu.be/VC-6zkDewBQ

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