It's been extremely disturbing to see how much the culture of special operations military has changed in the past 20 years. Previously, Navy Seal and Green Berets operated in silent, keeping the sausage making of military special operations quiet and secret, just doing their duty. Now, it seems like every Navy SEAL now publically writes a book, sponsors a coffee line, or slaps their name, likeness and story all over…
Because they are fed up with making pennies. It's the case in pretty much every country,only in the US they tend to have a little bit more so called opportunities because of mass obsession about anything military related. In my own country the guys from special forces take unpaid holidays and go abroad for some lucrative private contracts because the government pays peanuts.
There is, in fairness, a difference.