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Introducing Facebook Shops

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Re: Introducing Facebook Shops

#183

Crucial information from Shopify: "Merchants will get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify." "Consumers will be able to easily find, browse, and buy products through a purpose-built, immersive experience in these apps they use every day. Checkout will be powered b…

There's been a Shopify->Facebook/Instagram integration for ages. Personally, I found it to be pretty garbage - but I'm sure they've gained a ton of data while running it.

Facebook Shop just sounds like the next evolution of this.

Re: Introducing Facebook Shops

#184

Small businesses operated either individually or by less than 10 people. A bunch of customers buy products/services from these businesses. So they need a better way to: Engage with their customers Sell and manage product/service deliveries Target specific customer audience Show products/services availability Whatsapp could be the right solution not facebook apps. Also a combination of Yelp and Facebook/Whatsapp could…

I have always thought about what it would take for Whatsapp to lose their place as the dominant chat app and you finally nailed it. If I ever start getting ads or requests for reviews or anything remotely related to someone selling something to me, as a personal message because of automated Facebook tools, I'd get myself and everyone I know off the platform in a matter of seconds.

On the other hand, for information requests they already have Whatsapp for businesses and it works fine, several luddites I know use it.

Re: Introducing Facebook Shops

#186
And using the big E-commerce platforms. Reducing opportunity for a software developer with his own platform to connect to it, what is basically just a product feed + order confirmation endpoint.

And more useless noice on Facebook of everyone promoting their take-away.

Ugh

Ps. I buy local, the take-aways across the street. Not the 30 places from my old hometown.

Re: Introducing Facebook Shops

#187
post #65

"We’re also working more closely with partners like Shopify, BigCommerce, WooCommerce..." Is Facebook Shops not a direct competitor to Shopify? Or is this just "embrace, extend, and extinguish"?

I read the tweet from Shopify CEO and I thought Facebook went and partnered with Shopify only . Turns out that is not true. Anyway out of all those listed, I would think Shopify has the biggest to gain. While I dont know enough about the possibility of Facebook doing Triple E, at least All of a sudden Shopify's insane valuation makes a little more sense and justifying the possible potential. Currently market cap at ˜…

Wow, I haven't been following Shopify, but their stock is going gangbusters.

A mid level employee who joined around their IPO, with ~$300k of stock vesting over four years would be worth almost $18MM today.

Wow.

Re: Introducing Facebook Shops

#188
post #20

> Creating a Facebook Shop is free and simple. That’s just PR speak. The truth, as it will be realized soon (if not suspected already), is that this will not be free. It will take away the freedom of the businesses and hold them to ransom for Facebook’s own benefit. Neither will it be simple to move out when the realization hits. It’s a trap, IMNSHO!

Game theory would suggest that even if all individual business participants know this, they will still opt to sign up anyways because they're making locally optimum decisions. The paradox of advertising is well known as well, yet ad spend continues to go up. Unfortunately there aren't many solutions to the dilemma, there's always the illusion of choice but the reality ends up being coercive nonetheless.

Could you suggest some reading material on this please?

Re: Introducing Facebook Shops

#189

Small businesses operated either individually or by less than 10 people. A bunch of customers buy products/services from these businesses. So they need a better way to: Engage with their customers Sell and manage product/service deliveries Target specific customer audience Show products/services availability Whatsapp could be the right solution not facebook apps. Also a combination of Yelp and Facebook/Whatsapp could…

I thought I heard about Shopify doing something like this, an aggregator for stores using Shopify, but apparently I misremembered.

As someone who works with such a small business the main problem is finding customers who are a good match as you say.

But if you fix it for everyone, then you're back to a crowded market and it'll be hard to stand out yet again. Instead of SEO and marketing you will optimise to whatever helps on the new platform.

Sometimes it feels very much like a Red Queen's race [0].

I also hate the current ad systems since they can be overwhelming, however, they are fairly easy to use. What is not so easy is avoiding blowing your whole budget because you don't know what you're doing with fine grained targeting. This is not because the systems are bad per se - it's that someone else will come along, target more efficiently than you, and will indirectly bid up keywords etc so that you are no longer making a good ROI on your own ads but they still can. So it's catch up or get out.

[0] https://en.wikipedia.org/wiki/Red_Queen%27s_race

Re: Introducing Facebook Shops

#190
It's fascinating to see these tech giants fight each other for control over the Internet empire. Eventually I think we will see 1 by 1 they will fall, and a couple will remain. This is Facebook's attempt to take on Amazon and Google both at once, and given their huge user base and method of engagement, they may just have a shot at it.

I can see it now. Scroll Instagram to see photos of your friends wearing new clothes, "like" the photo. Get an ad the next day for that same product now available from a Facebook Shop for 40% off. Use your Facebook Credits to buy it.

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