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Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

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Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#53
post #39

Earlier quoted context omitted.

I don't care about ads, I care about walled gardens. Especially walled gardens that are designed to spy on you. Right now there are basically no metrics adtech companies have for how listeners behave, and this changes that.

Spotify doesn't add ads to music if you pay for it. I don't know about podcasts. If it was a viable business strategy for them to be paid-only, I think they would have done it, I'm pretty sure they make much more profit on paying customers than free ad-supported ones.

Again, ads are not the issue. The freedom to listen without being spied on is.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#55

Rogan said in his instagram post the podcast will stay free, I don’t think this will drive down listenership. With spotify hosting the content he will be able to have Jamie pull up lots more because of fair use, YouTube’s ContentId won’t pull the videos and steal the ad revenue. I think this is the biggest motivation for the move as he is often frustrated with that issues. Also continuing to put clips on YouTube will…

Platform shifts are enough to lose significant viewership.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#56

If that means he's no longer going to be on YouTube, that's going to suck. That's been the only way I've been watching/listening the show for awhile now. And it's going to be a lot more out-of-sight, out-of-mind for a lot of people if it's not up there with their normal YouTube video browsing. I'm sure they got a ton of money up front for that deal though.

From his post about it on IG: > We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year. :-(

Does Spotify play video though? I have seen those little looping background animations they have for some songs, but I have never seen a full blown music video or podcast video on there.

EDIT: I see a "Podcasts & Videos" category, so I guess there are.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#57

It says he has creative freedom but would they seriously let him bring Alex Jones back on the podcast under the Spotify banner? Personally I think that's probably a good thing because I find mainstreaming conspiracy theorists completely awful but I really don't know what it'll do to his fanbase given that they were big on this whole independence and do what you want brand that he had going on

What happens if the conspiracy theorist is someone you agree with? Do we still avoid mainstreaming them?

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#59

It says he has creative freedom but would they seriously let him bring Alex Jones back on the podcast under the Spotify banner? Personally I think that's probably a good thing because I find mainstreaming conspiracy theorists completely awful but I really don't know what it'll do to his fanbase given that they were big on this whole independence and do what you want brand that he had going on

What happens if the conspiracy theorist is someone you agree with? Do we still avoid mainstreaming them?

I wanted to avoid starting a discussion about conspiracy theories which is why I qualified it as personal, but given that you're asking, I categorically reject conspiracy theories because conspiracy logic is by definition paranoid, and I don't believe any of them.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#60
post #4

I probably will never watch it now since I don’t have a Spotify subscription and don’t need one. Is Spotify free for Podcasts?

He said in the announcement his podcast is remaining free. I don't know if you have to register with Spotify to listen, but I would think you would.

This deal doesn't make a ton of sense without that (also that is what "exclusive" means). Rogan = Howard Stern, Spotify = XM Radio.
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