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Want to build a side business? buy a great domain name

deepsouthventures.com

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Re: Want to build a side business? buy a great domain name

#43
post #18

My mind works exactly the opposite way. If I see a domain like BikeTours.com, I immediately assume that the business is built primarily on the domain name, and the quality of the product or service is inferior. Hence I don’t click it. But I assume the majority of internet users don’t think this way, so it can be a profitable strategy. Edit: Well, thinking about it, it’s not always true, but at the very least I check…

Kind of, but then I do want to buy a garden shed from Sheds.co.uk because i think the selection and focus beats big stores. but i could be wrong - at least i will call them tomorrow and see if i pick up any other signals.

Re: Want to build a side business? buy a great domain name

#46

On the one hand it is harder and harder to find a decent dot com domain name, on the other hand I see some crazy prices that make absolutely no sense. Even if you choose to buy a name on the second market why pay these ridiculous prices? https://www.healthinsurance.com sold for over 8M bucks, is the difference between this name and something like https://insurancemavens.com (for sale @ $395) worth 8 million?

It comes with the expectation that the average user is dumb enough to think that by going on a "premium domain name" that it, therefor, makes the product better and marketability even more attractive.

It's stupid.

Re: Want to build a side business? buy a great domain name

#47

Earlier quoted context omitted.

I've been in the room with people spending well over $10,000 on domains. It's crazy. I could never guess that actually happened until I saw it myself. I thought those prices were just absurd fantasy

It's just a business expense, right? If you're actually going to be building a business on a domain name, it doesn't necessarily make sense to cheap out, just like any other business expense.

It's not about cheapening out, it's an exorbitant amount without much real customer value. "news.ycombinator.com" apparently works just as well as if this was "techtalk.com" or "bizchat.com" or whatever.

Yahoo isn't about cowboys, Amazon isn't about rainforests, uber isn't a firm from Germany, Google isn't about mathematics... It really doesn't seem to be correlated with business success.

Any made up name will do. Blorpblip, flipturf, dundrill, yepyip, nodnod, whatever. Those only look weird because it's your first time seeing it. Substance comes before brand

The meaning is assigned by the business praxis, not the other way around.

Re: Want to build a side business? buy a great domain name

#48
post #34

I own a bunch of domains but don't really follow the expired market...however the example expired domains in the post seem really expensive for a side project. If I were looking to invest $5-$15k cash into marketing a random new side business and still needed an idea, it seems like it'd make more sense to follow the post's advice by watching the expired domains come through, then take the inspiration from, say, 'bake…

> domains in the post seem really expensive for a side project.

It's probably worth considering that the domain is an asset you can resell. Plus, an auction should, in theory, limit your potential losses to amount you outbid the previous winner by, since they theoretically would buy it. The math is probably a little more complicated but you get the idea.

Re: Want to build a side business? buy a great domain name

#49
After seeing the prices that these "premium" domain fetch auctions for a side project it reminds me of a quote: If you want to become rich in the music business, sell instruments.

Domain squatters are making a killing by selling generic "premium" domains to startups that odds are will not get off the ground. And then the process starts all over again with the domains cycling back through the expiration -> squatter -> auction process.

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