Earlier quoted context omitted.
Do you have an example of an item being sold at Walmart which is a cheaper version packaged as the more expensive version? Genuinely curious, I'm unaware of this...
"Snapper is the sort of high-quality nameplate, like Levi Strauss, that Wal-Mart hopes can ultimately make it more Target-like. He suggested that Snapper find a lower-cost contract manufacturer. He suggested producing a separate, lesser-quality line with the Snapper nameplate just for Wal-Mart. Just like Levi did." https://www.fastcompany.com/54763/man-who-said-no-wal-mart
For much of the 90s and early 2000s offshoring of manufacturing in the US was primarily driven my Walmart demanding lower per unit prices. Manufacturers had little choice but to comply since not being in Walmart meant losing out on a majority of the market.