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Don't know if Google really gets social. You really need an addictive core product that people are dying to spend hours and hours on. Can Google really make a social networking product that goes viral with teens and college students (and then others)? I wouldn't bet on Google developing a social hit internally. I think their best bet might be acquisition of something that's already taking off, like FourSquare of Inst…
Why is it necessary that the product demand "hours and hours"? I don't have a Facebook account because I simply see no need to be bombarded with invitations, connections, "friends", etc. I specifically WANT something people just use to stay connected in a way they find palatable. Almost by definition anything that people obsess over will never have me as a member. I can't be the only one.
The messaging system is terrible. Why can't they work at turning that into a more gmail type of experience. My feed is filled with crap I don't care about, I can't create groups of friends like "programmers" to whom I can share cool programming related links...
The list goes on but the site just doesn't work for me. After a couple minute I'm so annoyed I don't want to log back in. I'm not the only one, everyone I speak to seems to have the same issues as me but they still find use in the site and revisit it daily.