The problem as I see it is the Google algorithm. It force content creators to write it in a certain way that in many cases might be way too long and not ’to the point’. I dont remember the last time I searched for something on Google and it showed me a high quality opinion article in a random blog. nowadays everything is around SEO and blogs, as much as I understand why google does that, I think it's the main reason…
Instead of an introduction and a recipe, you get a massive wall of text, such that you have to scroll for what seems like an eternity until you get to the actual recipe. Drives me nuts!