Dvorak has a seriously warped view of Facebook and life-in-general IMO. Facebook's main competitor is Second Life? Who on earth thinks that? There's nothing "fake" about the community on Facebook. Ask Hosni Mubarak.
In reality, my friends, on facebook and in life, are not Dvoraks. They are normal people with jobs, with hobbies, etc... People (usually) too busy to worry about online image or rant about popular internet culture. That's why I like facebook. If I had a bunch of Dvoraks for friends, I'd probably hate it too.