Reminds me of the weekly clapping for the NHS here in the UK when what they really need is a pay rise and PPE supplies. Sometimes thank you is not enough. In the case of Amazon this seems much more sinister and cult like. I struggle to believe that any of the warehouse workers buy into it.
https://www.reddit.com/r/technology/comments/gkbcee/a_sevent...
Quoted in full: "I automatically get angry when I hear the word hero now lol.
It's propaganda. It's not for us, it's to help the customers and society not feel bad about shopping. We're not wage slaves stuck in our shitty dangerous jobs for shit pay, because if that were the case people would have to feel guilty about coming to the store to shop. People might even feel so guilty that they boycott and cut into profits and we can't have that.
So instead we're heroes! We're loyal dedicated members of the Retail Family, we're choosing to work to help society get through this tough time. If we're heroes, customers don't have to feel guilty about coming to the store. If we get sick or die, they can throw a parade in honour of our selfless heroism instead of doing the hard work of actually improving our situation. Calling us heroes is like. A warm and fuzzy way to dehumanize us."