Wanted my own domain, didn't want to deal with content moderation by someone else, wanted the ability to easily customize things, didn't want to show crappy ads, didn't want editors being able to hold up things, etc.
I spent a good 10 hours configuring all the basics for that between SSL certificates, DNS, domain name, etc. The barrier to entry seems to be substantial if you just want a simple clean interface that you yourself control and that is still building everything on top of WordPress.