21–30 of 43 posts
Love your case studies, thanks for sharing this.
It's a good thing we found the work of Buster Benson a few days before we published. That allows us to split the biases in the four categories that he found. (Buster deserves a MAJOR kudos for that. His research summary was brilliant.)
What do you think are the the ethical concerns around using these design principles to almost manipulate visitors of a website into buying stuff?
The methods aren’t wrong per se but it’s probably something we’d be better off with less of, and any questions around “ethics” or “sustainability” are going to be met with lots of entertaining hand waving.
What do you think are the the ethical concerns around using these design principles to almost manipulate visitors of a website into buying stuff?
100% Abdullah. Behavioral psychology should be used for good. We've been in touch with Nir Eyal for a bit now. He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood completely and started to focus his efforts there. We asked him for a quote because we believe this is extremely important (just Ctrl-F "Eyal" on the page you should find it). We also really like his "reg…
That’s a charitable interpretation. He wrote a book about how to make products addictive (subtitle: How To Make Habit-Forming Products), then when the inevitable backlash came he got on that bandwagon and wrote a book to teach people how to be Indistractable (in a world filled with products designed to be habit-forming).
One of the nicest and most unique designs I've seen recently, well done. I'm just reading "Thinking, Fast and Slow" and several of those principles are talked about in the book.
Thanks, that's really appreciated. Yeah, Kahneman is a legend in that area indeed. Huge influence in the behavioral sphere. Another nice read (althought much lighter) that is covering many biases as well is "You are not so smart" and "Super Thinking" (already linked in the article).
Presentationally, the emoji are maybe a little overrepresented, but some of the pairings are amusingly clever. Apparently some here don't appreciate the use of progressive disclosure for the navigation, but for content of this length, it's an appropriate alternative to navigating to a new page.
The one thing I'd suggest is limiting the expand/collapse interaction to one open at a time. There isn't really any advantage to having multiple open at once as there isn't a use case for comparing between open boxes, and keeping everything else collapsed makes exploring the index simpler.
Ironic the site has such a bad UX. Emoji make it hard to read; all the information is pointlessly in collapsing boxes, it has screwy animations and scrolling, crazy hover effects, bad zoom (it's blurry), silly checkmarks instead of bullet points...
This is really nice, and the collection of practical examples is what makes the content here shine. Presentationally, the emoji are maybe a little overrepresented, but some of the pairings are amusingly clever. Apparently some here don't appreciate the use of progressive disclosure for the navigation, but for content of this length, it's an appropriate alternative to navigating to a new page. The one thing I'd sugges…
You actually understood exactly what we tried to achieve with that progressive disclosure and management of cognitive load ;). It's the #1 positive feedback we get from the people who use this page.
We did quite a bit of user research with different cohorts of people before we released this list. We originally considered auto-closing the other panels when you open a new one (!), but beta testers mentioned that it was convenient to compare two elements or to Ctrl-F through some stuff that saw a few tiles back.
So I guess we had the same thought process, but our beta tester descoped that need for us. So we launched that MVP without it.
I'll definitely keep an eye on the feedback (and comment section) if more people raise that concern.
We intend to update that page regularly.
Cheers!
PS: One of the UX hacks that I added though is scrolling back to the top of your active tile when you close it to avoid losing your anchor. With that said, even that was a bit limit for my JS skills (I'm far from a dev, merely a curious person).