Love your case studies, thanks for sharing this.
Cognitive biases and principles that affect UX
11–20 of 43 posts
Re: Cognitive biases and principles that affect UX
#12What do you think are the the ethical concerns around using these design principles to almost manipulate visitors of a website into buying stuff?
Re: Cognitive biases and principles that affect UX
#13Earlier quoted context omitted.
Pretty much. I suspect I may be a minority, but I'd rather just have a really good case study in text format, with images where appropriate, rather than having to keep clicking through with cute visuals. It feels to me a bit like it's cheapening the content by putting it into that context. It's like watching an anime version of Pride and Prejudice; I'm sure there's an audience for it, but I'm not it, and it feels che…
Sure thing! Totally respect your opinion Pete. I really believe in radical candor. To give a bit of context, most people signup for our content specifically for the case study format (including, surprisingly, Fortune 500 execs). Tech scale-up product leaders tend to use it as a resource for internal education. (They tend to use the keyboard navigation though, not their mouse, the clicking is indeed tedious!) With tha…
I'm not awared it supports keyboard navigation.
Edit: there is hint to use keyboard on the trello case study, but the hint isn't visible (if any) on the tinder case study.
Re: Cognitive biases and principles that affect UX
#14One of the nicest and most unique designs I've seen recently, well done.
I'm just reading "Thinking, Fast and Slow" and several of those principles are talked about in the book.
Re: Cognitive biases and principles that affect UX
#15This feels like I'm being led to an eventual sales pitch. I don't think it is on deeper investigation, but it sure rubs me as the entry to a funnel.
We don't have any product to sell :/. We've been creating case studies for 15 months for people in 120 countries. All for free. The community has been asking us to build more even though we're strapped for time. The only way we could make that happen is if we start a premium subscription for those interested (but keep a foundation of free content of course).
*edit: typo and clarification
Re: Cognitive biases and principles that affect UX
#16One of the nicest and most unique designs I've seen recently, well done. I'm just reading "Thinking, Fast and Slow" and several of those principles are talked about in the book.
Thanks, that's really appreciated.
Yeah, Kahneman is a legend in that area indeed. Huge influence in the behavioral sphere. Another nice read (althought much lighter) that is covering many biases as well is "You are not so smart" and "Super Thinking" (already linked in the article).
Re: Cognitive biases and principles that affect UX
#17What do you think are the the ethical concerns around using these design principles to almost manipulate visitors of a website into buying stuff?
100% Abdullah. Behavioral psychology should be used for good.
We've been in touch with Nir Eyal for a bit now. He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood completely and started to focus his efforts there.
We asked him for a quote because we believe this is extremely important (just Ctrl-F "Eyal" on the page you should find it).
We also really like his "regret test" regarding the ethical side of behavioral design. It comes down to answering: "If users knew everything the product designer knows, would they still execute the intended behavior? Are they likely to regret doing this?"
Side note: As for us, we don't believe in "growth for the sake of growth". We define "growth by design" as a process at the intersection of Growth (a scientific method to improve) and Design (a human-centered process used to solve problems). It involves crafting meaningful experiences at scale so that an organization can exceed its business goals while delighting their customers. We talk about this and our vision on our /about page if you're interested!
On that note, you make me realize we should probably add something regarding this in the conclusion. Great idea, cheers Abdullah!
Re: Cognitive biases and principles that affect UX
#18Earlier quoted context omitted.
Hey Pete, sorry to hear you had trouble viewing our comic book case studies :/. Was it the slide format that threw you off?
Pretty much. I suspect I may be a minority, but I'd rather just have a really good case study in text format, with images where appropriate, rather than having to keep clicking through with cute visuals. It feels to me a bit like it's cheapening the content by putting it into that context. It's like watching an anime version of Pride and Prejudice; I'm sure there's an audience for it, but I'm not it, and it feels che…
I (too?) felt the pretty colours and the pointless mini-pics were patronising.
Re: Cognitive biases and principles that affect UX
#19Earlier quoted context omitted.
Sure thing! Totally respect your opinion Pete. I really believe in radical candor. To give a bit of context, most people signup for our content specifically for the case study format (including, surprisingly, Fortune 500 execs). Tech scale-up product leaders tend to use it as a resource for internal education. (They tend to use the keyboard navigation though, not their mouse, the clicking is indeed tedious!) With tha…
I'm not awared it supports keyboard navigation. Edit: there is hint to use keyboard on the trello case study, but the hint isn't visible (if any) on the tinder case study.
Oh that's odd. Are you referring to /case-studies/tinder-monetization/ ? It is visible on my side (incognito mode)… I'll look into it. Thanks for the heads up.
Re: Cognitive biases and principles that affect UX
#20I was using wikipedia most of the time, but now this is next level.
ScholarPedia has lots of materials regarding these topics. Suggest you pay a visit
Thanks James! And thanks for sharing 31337. Never heard of ScholarPedia, just took a look. I know what James was referring to (a list of biases), but I couldn't find that on ScholarPedia. I also tried a dozen queries with individual cognitive biases and couldn't find most. Is there a sub-category that I missed?