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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#71

Post by smcphile »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

> Anybody have any thoughts on what Logic does for Apple that Aperture didn't?

I'm not familiar with Aperture. According to Wikipedia it and iPhotos were abandoned to the benefit of Photos. Not knowing why Apple made this choice, I don't know if doing something equivalent with Logic would make sense.

I do know Logic. It's a well respected DAW and some musicians do buy a Mac just to be able to use Logic. Also, DAWs take a long time term to learn well, so when the time comes for a Logic user to upgrade or replace an old machine, they'll probably buy a new Mac. (More convenient, less hassle.) All this of course helps Mac sales.

And while Mac sales might not be much these days compared to iPhone and iPad sales, the margins on Macs are still high, so why shouldn't Apple continue to sell Macs?

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#72

Post by whywhywhywhy »

ksec wrote: post #27
jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Came here to ask the same question and so far none of the answer seems convincing to me. It would have made a little more sense if they had released this update as Logic Pro 11 and charges some upgrade fees. Instead it is free. To put it into perspective, Logic Pro X user has been getting free update for nearly 7 years running! I think one possible reason / theory is that the resource allocated to Logic is so small (…

>the resource allocated to Logic is so small ( by today's Apple standard ) none of the management bother about it

I'm not really buying that because they've killed plenty of other things which would also be tiny investments in the grand scheme of Apple. Aperture, Shake and Motion come to mind.

Find it very strange they updated it at this point and really starting to wonder if the reason it still exists isn't something as stupid as by having an offering in the pro-audio space it gives executives more excuse to hang around with famous musicians. I mean it's pretty obvious Cook is celebrity obsessed.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#73

Post by chipotle_coyote »

ueueshitashita wrote: post #22
p_l wrote: post #11

Earlier quoted context omitted.

It's the perception. It might not be "rock" star anymore, but genericised "music superstar", yes. Like many other things involved in this decision, it's the perception that matters, not facts.

> It might not be "rock" star anymore That's the point, the "rock" stars aren't making any money in the industry like other pop acts anymore - they're mostly doing their own thing on Patreon and streaming on Twitch.

If they're recording music, they can certainly still use Logic to do it, and Apple wants to give them reasons to keep doing so. It's hard not to notice that Apple has been courting YouTubers really heavily over the last few years.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#74

Post by cptskippy »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Is it possible they keep it around as a pet project for developers whom they wish to keep on staff?

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#75

Post by whatok »

pier25 wrote: post #69
whatok wrote: post #60

Earlier quoted context omitted.

It's definitely a good way to branch out on their current user base and probably makes a lot more sense for people starting out to buy Logic than base Ableton. Ableton Suite just doesn't seem like a great value vs Logic unless you absolutely need something in Ableton.

The value of Live is in the workflow which is very different from Logic or any other classic DAWs. It's much more creative and streamlined. The Suite version includes Max which opens up the creative possibilities way beyond anything Logic can do. Of course this is only attractive to a smaller part of the DAW market. People working in recording, mixing and mastering will not find any value in those things. Also people…

I know how Live works, I've owned it for way too long now. I'm talking in relation to features Logic has lifted from Live, if you are just starting out and don't really know what's going on, it's a very hard ask to spend double on base Ableton (3x? for Suite) vs Logic especially when Logic comes with more stuff.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#76

Post by surfpel »

cptskippy wrote: post #74
jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Is it possible they keep it around as a pet project for developers whom they wish to keep on staff?

Doubtful since there’s never really a shortage of things to work on

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#78

Post by pier25 »

whatok wrote: post #75
pier25 wrote: post #69

Earlier quoted context omitted.

The value of Live is in the workflow which is very different from Logic or any other classic DAWs. It's much more creative and streamlined. The Suite version includes Max which opens up the creative possibilities way beyond anything Logic can do. Of course this is only attractive to a smaller part of the DAW market. People working in recording, mixing and mastering will not find any value in those things. Also people…

I know how Live works, I've owned it for way too long now. I'm talking in relation to features Logic has lifted from Live, if you are just starting out and don't really know what's going on, it's a very hard ask to spend double on base Ableton (3x? for Suite) vs Logic especially when Logic comes with more stuff.

OTOH you need to have a mac and there are cheaper Live versions to get you started.

Also if you buy a midi controller in many cases you get a free version of Live which is plenty for people getting started.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#79

Post by gdubs »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Anecdotally — I have a lot of friends and colleagues in the music industry — I wouldn’t say Pro Tools is more prestigious. It seems pretty split on people’s preferences and old habits die hard, but a LOT of top composers and producers use Logic.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#80

Post by recursive »

surfpel wrote: post #76
cptskippy wrote: post #74

Earlier quoted context omitted.

Is it possible they keep it around as a pet project for developers whom they wish to keep on staff?

Doubtful since there’s never really a shortage of things to work on

There might be a shortage of cool fun things to work on though.
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