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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#61

Post by thdrdt »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Thinking about a Mac Pro market I came to the conclusion [1] it might be for the audio market. If this is true I can imagine that Logic is still important for Apple.

[1] Lack of Nvidia support means 3D/CAD and video/FX users will choose other brands.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#62

Post by culturestate »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

> I can't understand its strategic value to today's Apple

I've long had the same question about Claris. At least Logic fits in to Apple's brand thesis; FileMaker would make way more sense at Microsoft or Oracle.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#63

Post by Spooky23 »

billjings wrote: post #23
vmception wrote: post #7

Earlier quoted context omitted.

For decades creatives and even non-creatives were able to be convinced that "Macs were better for audio, video, photography" without any analysis of benchmarks, hardware differences, performance. This thought pattern transcended the PowerPC processor, to the off-the-shelf Intel processors that the competitors used, to the ARM processors the mobile devices used. Apple continuing that perception with at least software…

In my experience, musicians and other creative types care first and formost about getting results. So that means they need a toolchain that is flexible and rich enough to yield great results. Performance is a factor there, inasmuch as it constrains results. The toolchain part is pretty broad: this includes OS services (audio routing!), outboard hardware, DAWs and video editors, and third party plugins. When comparing…

For things that require stability, Microsoft has an advantage because they have needed to support things for a long time. You can still run a supported version of IE 11. Apple is mercurial and increasingly disruptive with updates.

As Windows 10 leads us to the subscription based computer that exists to apply updates as a primary function, that distinction may disappear.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#64

Post by mapgrep »

tpush wrote: post #32
ueueshitashita wrote: post #8

Earlier quoted context omitted.

> Becoming a rock star is a thing Not really in 2020.

Look at someone like Billie Eilish and her Apple Music-exlusive content. Obviously not literally "rock", but becoming a global star is still very much a thing.

In this Rolling Stone video she and her brother walk through how they made "Bad Guy," I don't know audio software enough to know if this is Logic but I'm sure a Logic users would recognize it in some of the shots if so:

https://www.youtube.com/watch?v=kpx2-EMfdbg

--

correction! rolling stone not nytimes. edit

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#65

Post by robenkleene »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

The answer to the Aperture question is easy: Apple decided those are more popular features and largely rolled those features into Photos.app. Even Adobe generally agrees, Lightroom CC is more of a competitor for Photos.app (both are entirely cloud-based) than Lightroom Classic (which is focused on the offline features that professionals generally need).

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#66

Post by poof_he_is_gone »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

In addition to what others have mentioned, it is also the step up from their free and cross platform Garage Band application. It is an easy way to build lock-in on those stepping up from novice/hobby users into a professional daw without losing control of the soft-synth voice control from one platform to the next.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#67

Post by robenkleene »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

The reason Apple keeps Logic is they generally have a strategy of trickling down features from big pro apps to smaller consumer apps. Logic -> GarageBand, Final Cut -> iMovie, Xcode -> Swift Playgrounds.

The AVID idea doesn’t make much sense as Logic and Final Cut are already integrated into their product lines. I think there’s a certain amount of truth to the brand prestige argument, but I think the more important point is that these capabilities are actually core to Apple's product strategy, they just manifest themselves in unintuitive ways. E.g., Apple's AUv3 strategy would never have worked without GarageBand and GarageBand is Logic.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#68

Post by packetslave »

mapgrep wrote: post #64
tpush wrote: post #32

Earlier quoted context omitted.

Look at someone like Billie Eilish and her Apple Music-exlusive content. Obviously not literally "rock", but becoming a global star is still very much a thing.

In this Rolling Stone video she and her brother walk through how they made "Bad Guy," I don't know audio software enough to know if this is Logic but I'm sure a Logic users would recognize it in some of the shots if so: https://www.youtube.com/watch?v=kpx2-EMfdbg -- correction! rolling stone not nytimes. edit

yeah, Finneas uses Logic Pro

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#69

Post by pier25 »

whatok wrote: post #60
pier25 wrote: post #56

Earlier quoted context omitted.

True, and neither is Ableton Live, but look at all the new features in Logic blatantly copied from Live.

It's definitely a good way to branch out on their current user base and probably makes a lot more sense for people starting out to buy Logic than base Ableton. Ableton Suite just doesn't seem like a great value vs Logic unless you absolutely need something in Ableton.

The value of Live is in the workflow which is very different from Logic or any other classic DAWs. It's much more creative and streamlined. The Suite version includes Max which opens up the creative possibilities way beyond anything Logic can do.

Of course this is only attractive to a smaller part of the DAW market. People working in recording, mixing and mastering will not find any value in those things.

Also people working in media composing have tended to prefer Cubase or Logic because the arrangement view in Live was pretty bad up to version 10.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#70

Post by robenkleene »

poof_he_is_gone wrote: post #66
jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

In addition to what others have mentioned, it is also the step up from their free and cross platform Garage Band application. It is an easy way to build lock-in on those stepping up from novice/hobby users into a professional daw without losing control of the soft-synth voice control from one platform to the next.

Logic is not just a step up from GarageBand, GarageBand is Logic re-skinned, if you use GarageBand and import into Logic, you can see how all the simpler instruments in GarageBand were created by configuring the more complex Logic instruments. Logic is probably integral to GarageBand not just as being the same code base, but as the creative tool in which the GarageBand instruments are designed and prototyped.
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