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Lidl to Launch Rival to AWS

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Re: Lidl to Launch Rival to AWS

#221
post #209

Earlier quoted context omitted.

Can confirm. As senior software developer I made 25K EUR in 2019.

Why? Go get a remote job and triple the salary, to start with. Of course don't mention your current one. Seriously, go scan HN Who Is Hiring thread for remote jobs - for US or Swiss companies, don't bill below six-figure. For German companies, aim high five-figure. Do it now.

Does that really work? What sort of experience levels are you talking about?

Re: Lidl to Launch Rival to AWS

#222
post #195

Earlier quoted context omitted.

It is not.

You'll need to give some more detail. When I worked with a European cloud host, customers in Germany demanded German data centres and EU ownership. I've seen enough people/companies ask for that to convince me there's at least some demand. What's your reason for saying it's not a good differentiator?

That's a specific thing in Germany. Not true for Europe as a whole.

Re: Lidl to Launch Rival to AWS

#223

Former Schwarz employee here: The company made SO much money in the past 4 decades with big box / discount retailing, you won't believe it. Salaries are off the charts (it would make senior software engineers in SV look pale). Hubris is as well. The only thing that drives reasoning are statements like 'we're not just some random company, we're Schwarz Group'. It's the poster child Corp described by Andy Gorves statem…

> Salaries are off the charts (it would make senior software engineers in SV look pale).

I have a hard time believing this, given that senior engineers at places like Google or Facebook are making 300k+.

Re: Lidl to Launch Rival to AWS

#224

Earlier quoted context omitted.

It's the typical innovators problem you describe and that is pretty international. I do think you have a point about culture and in Europe in general software engineering is not seen as such a value adding activity as in the US. Salaries are less than $100k even in senior positions and I think because of this more talent has moved to the cutting edge technology companies in the US than Europe wants to admit.

This is much bigger than your comment makes it out to be. There used to be a real IT industry in Ger. We had Siemens-Nixdorf as a very decent global player. We had Commodore producing their PCs in Braunschweig. Now all that's left is the relative newcomer SAP.

Yes I know, Siemens sold their whole dutch software divisions to TomTom and thus basically pulled the plug themself. And SAP could be seen as the Oracle of Europe. For customers and consultants it's an implementation nightmare.

Lidl launching an AWS competitor is probably done on advice of their accountant. The big four are known to overpromised on the capabilities of their outsourced software division in India. When Google and Microsoft struggle to catch up to AWS with 10s of 1000s of the best engineers it is completely unrealistic Lidl is going to achieve anything.

This is a discount brand for crying out loud clearly on misinformed money waisting spending spree bender. The Germans will have a hangover like nothing else they have experience before.

Re: Lidl to Launch Rival to AWS

#225
post #106

Earlier quoted context omitted.

Right. Plus, let's not forget the legal implications for the companies that will be able to keep their data within Europe.

What legal implications? AWS customers can choose to keep user data wholly within the EU regions, or they can transfer data freely between EU and US regions thanks to Amazon's certification under the EU-US Privacy Shield framework. One of the great strengths of AWS is their phenomenal compliance department - whatever regulations you're subject to, AWS offer tools, guidance and support to help you maintain compliance.…

Nobody would or should trust Amazon, an American company, to actually stand by those promises. It will syphon off any trade secrets and other infos, especially if the NSA asks. It has literally happened.

I think after Snowden we should have gotten wise on how much official treaties and promises are worth. Before, this was the thinking of conspiracy nuts. Now it is prudent consideration.

Germans would now, the US literally wiretapped their head of government, and also ran operations to extract trade secrets. Without reprise to this day, by the way.

At end of the day, the new name of the game is America first. Having a EU company handle your data is really an advantage.

US laws and treaties come with and asterisks.

Re: Lidl to Launch Rival to AWS

#226
post #142

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Almost all decent datacentres and compute providers have these features, and it's far from unusual to have downtime in an EC2 reigion to the point where the standard advice is to spread across multiple reigions to avoid being caught out. EC2 does not have DDOS protection as standard its an additional cost service (AWS Shield). They will just charge you an insane ammount for the DDOS bandwidth as standard. Linode, DO…

>> Almost all decent datacentres and compute providers have these features Multiple tier1 networking routes? I seriously doubt that. Those vendors won't deal with small players. AWS used to have 160Gbps in NA 10 years ago. EC2 has DDOS protection, for one simple reason, if somebody DDOSing it it will impact many customers. And you can also use Shield. The point here is that you have options. What sort of DDOS protect…

Multiple tier1 networking "routes" are really, really easy to do these days. It's within the reach of pretty much anyone with a semi-sizable engineering budget. This includes carriers like CenturyLink/GTT/NTT and most of the global tier ones. The carriers are hungrier than ever for business, you can do this at a fraction of what AWS egress costs per GB.

So yes, really. Nothing on your list is unattainable at much, much lower cost if you're willing to put in the work at maintaining it yourself (no cloudformation at most traditional providers of this stuff, and while you can somewhat roll your own with k8s for /some/ stuff, the offering traditionally is nowhere near as cohesive.)

The non-open source but complementary services (think Dynamo/EventBridge etc) are imo AWS' real strength. If you need to be able to just throw cash at the problem and never worry about capacity management yourself, AWS (and GCP, and Azure, and ) is usually an excellent fit.

Re: Lidl to Launch Rival to AWS

#228

Earlier quoted context omitted.

> Beating AWS on EC2 pricing is easy. AWS EC2 pricing is insanely expensive. German providers like Hetzner Cloud entered the market at 1/10th of the EC2 price. This has always been my problem with AWS. Cost savings might make sense for someone who actually needs 200 servers but if I just want one I'm paying 10 times as much for half as much in terms of performance. It rubs me the wrong way when a $70/mo AWS instance…

> It rubs me the wrong way when a $70/mo AWS instance is more than twice as slow than a $10/mo 'traditional' VPS instance. Elastic compute of the type provided by EC2 and similar services (Google Compute Engine, etc.) is a fundamentally different service than simple VPS. AWS has something that is, or is very close to, a simple VPS in LightSail, and the pricing is pretty competitive with other VPS providers. LightSail…

Hetzner prices are less than half of LightSail. They offer 4 cores/16GB RAM/320GB SSD for $28/month, and that comes with 20TB transfer rather than 6.

Re: Lidl to Launch Rival to AWS

#229

Former Schwarz employee here: The company made SO much money in the past 4 decades with big box / discount retailing, you won't believe it. Salaries are off the charts (it would make senior software engineers in SV look pale). Hubris is as well. The only thing that drives reasoning are statements like 'we're not just some random company, we're Schwarz Group'. It's the poster child Corp described by Andy Gorves statem…

[deleted]

Re: Lidl to Launch Rival to AWS

#230
post #102

Earlier quoted context omitted.

Trader Joe's in the US is owned by Aldi Nord. How come Trader Joe's is doing well here in the US despite Amazon? I don't know anything about the operations and logistics of Trader Joe's but from a consumer perspective the stores seem very streamlined. In many ways it reminds me of Lidl in Germany (more so than Aldi).

Because the person doesn't know what they are talking about. Germans will never prefer Amazon over known local stores - it's already enough to be an American company these days. People know what that means and they don't want it. Wal-Mart completely crashed and burned in Germany and it already started at the weird greeting person at the entry. When Germans see this, the business is basically already bust. Keep the fa…

> I would bet it would literally be better to have some person yelling at people to move faster.

You are on to something. This is almost the classic Aldi check-out experience in Germany. Also, for not putting your cart in the correct location.

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