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It then also mention Delivery in UK, and ecommerce projects. Which makes me doubt if the publication knows what AWS really is.
The whole piece ( If you can even call it a piece ) is very poor reporting, to the point I am thinking of should I be flagging this.
Edit: Please Read Comment by Cu3PO42 https://news.ycombinator.com/item?id=23151233.
This seems sufficiently unlikely that I wonder if something has been lost in translation. My guess would be that Lidl does expect to do something innovative in e-commerce (around, say, augmented reality) and is planning to offer that as a service to other retailers, hence the comparison with Amazon's strategy. I can't believe that Lidl is planning to compete with S3 or EC2.
I doubt the headline properly captures their intent, the article itself is very light on details, but this quote might shine some light at it: "Lidl’s parent company Schwarz Group is taking on Amazon by launching its own cloud computing service for third party retailers." My guess would be that they are not aiming to compete with AWS per se, rather to offer infrastructure and services for online stores, which could p…
I'm currently getting a 500 on the link. Here's [1] an alternative source, originally in German but put through Google Translate. There's three things to note there: it's not Lidl itself, but the parent company doing this, and the plans were announced late last year. Also they're building out the infrastructure for internal use first and are not necessarily looking to offer a cloud to customers, though they may work…
I'm really confused why they think european data protection laws are likely to be a big barrier. I think Amazon is well poised to let you choose regions for things, and unless LIDL knows something we don't, will probably be able to adapt to almost any new regulations as well or as fast as Lidl could. I also wonder why I would trust LIDL to execute on a vital part of infrastructure for us, when they can't manage an SA…
I've come across a bunch of startups in SV with the premise of competing with AWS. Pretty big mountain to climb.
The resources Schwarz group has are quite large. Also, EU has zeigeist that they need their own massive cloud providers. So think it as a new flavour of Boeing vs Airbus, if you will. Hopefully with not so many state subsidies.
Ignorant American here who has never heard of Lidl/Schwarz Group before. Is there anything in their history that would show that they know how to do compute? Is their infrastructure right now really solid/better than AWS?
Their website is slow af btw (4s to display a detail page).
So if they want to do an AWS like. They'll need to invest. Its not like Amazon : hey we've a bunch of unused servers why we don't rent them?
In Sweden Lidl is know for being suspiciously cheap, they're even playing on it in their ads here. They had a marketing stunt where a chef started a luxury pop-up restaurant and the payoff was that it was all Lidl ingredients. "You can cook good food EVEN though you're using Lidl stuff" I'm not 100% sure that's what I want of a cloud provider.
I'm currently getting a 500 on the link. Here's [1] an alternative source, originally in German but put through Google Translate. There's three things to note there: it's not Lidl itself, but the parent company doing this, and the plans were announced late last year. Also they're building out the infrastructure for internal use first and are not necessarily looking to offer a cloud to customers, though they may work…
In Sweden Lidl is know for being suspiciously cheap, they're even playing on it in their ads here. They had a marketing stunt where a chef started a luxury pop-up restaurant and the payoff was that it was all Lidl ingredients. "You can cook good food EVEN though you're using Lidl stuff" I'm not 100% sure that's what I want of a cloud provider.
They fulfill the adage that "you don't need a lot of choices, just one good choice."