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In Sweden Lidl is know for being suspiciously cheap, they're even playing on it in their ads here. They had a marketing stunt where a chef started a luxury pop-up restaurant and the payoff was that it was all Lidl ingredients. "You can cook good food EVEN though you're using Lidl stuff" I'm not 100% sure that's what I want of a cloud provider.
https://www.camao.one/de-de/referenzen
Unless they have some other cards they haven't played yet, this sounds more like a headline intended for investors rather than customers.
"Lidl’s parent company Schwarz Group is taking on Amazon by launching its own cloud computing service for third party retailers."
My guess would be that they are not aiming to compete with AWS per se, rather to offer infrastructure and services for online stores, which could possibly include having their own data centers for the service part.
Ignorant American here who has never heard of Lidl/Schwarz Group before. Is there anything in their history that would show that they know how to do compute? Is their infrastructure right now really solid/better than AWS?
They are good in their core business, and I’m sure this means logistics, marketing, etc. but does it translate to potential operational efficiency in cloud infra I honestly don’t know. It may, but I wouldn’t hold my breath.
There's three things to note there: it's not Lidl itself, but the parent company doing this, and the plans were announced late last year. Also they're building out the infrastructure for internal use first and are not necessarily looking to offer a cloud to customers, though they may work with select other companies.
EDIT: I was able to load the original source just now and it claims that following an acquisition they were now offering/planning to offer this service to other retailers. I cannot find other sources (particular German ones) supporting this claim. The blog of the allegedly acquired company speaks of a "strategic partnership" and "investment" only [2].
EDIT 2: This [3] is the German source that the link on this post refers to. Unfortunately it's paywalled. The abstract claims that the acquisition is a "building block in building out their Cloud business".
[1] https://translate.googleusercontent.com/translate_c?depth=1&...
[2] https://camao.one/blog/partnerschaft-schwarz-gruppe-heilbron...
[3] https://www.lebensmittelzeitung.net/tech-logistik/Lidl-und-K...
My guess would be that Lidl does expect to do something innovative in e-commerce (around, say, augmented reality) and is planning to offer that as a service to other retailers, hence the comparison with Amazon's strategy. I can't believe that Lidl is planning to compete with S3 or EC2.
With enough capital and will they will get to somewhere. You can be sure the political establishment likely has their back.
In Sweden Lidl is know for being suspiciously cheap, they're even playing on it in their ads here. They had a marketing stunt where a chef started a luxury pop-up restaurant and the payoff was that it was all Lidl ingredients. "You can cook good food EVEN though you're using Lidl stuff" I'm not 100% sure that's what I want of a cloud provider.
You don't want for a cloud provider a world class service that is cheap?
In Sweden Lidl is know for being suspiciously cheap, they're even playing on it in their ads here. They had a marketing stunt where a chef started a luxury pop-up restaurant and the payoff was that it was all Lidl ingredients. "You can cook good food EVEN though you're using Lidl stuff" I'm not 100% sure that's what I want of a cloud provider.