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Lidl to Launch Rival to AWS

chargedretail.co.uk

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Re: Lidl to Launch Rival to AWS

#3
Ignorant American here who has never heard of Lidl/Schwarz Group before. Is there anything in their history that would show that they know how to do compute? Is their infrastructure right now really solid/better than AWS?

Re: Lidl to Launch Rival to AWS

#5
In Sweden Lidl is know for being suspiciously cheap, they're even playing on it in their ads here. They had a marketing stunt where a chef started a luxury pop-up restaurant and the payoff was that it was all Lidl ingredients.

"You can cook good food EVEN though you're using Lidl stuff"

I'm not 100% sure that's what I want of a cloud provider.

Re: Lidl to Launch Rival to AWS

#8
I'm really confused why they think european data protection laws are likely to be a big barrier. I think Amazon is well poised to let you choose regions for things, and unless LIDL knows something we don't, will probably be able to adapt to almost any new regulations as well or as fast as Lidl could.

I also wonder why I would trust LIDL to execute on a vital part of infrastructure for us, when they can't manage an SAP migration project...

https://www.consultancy.uk/news/18243/lidl-cancels-sap-intro...

Re: Lidl to Launch Rival to AWS

#9

Ignorant American here who has never heard of Lidl/Schwarz Group before. Is there anything in their history that would show that they know how to do compute? Is their infrastructure right now really solid/better than AWS?

Who could forget their SAP failure two years ago. https://www.computerweekly.com/news/252446965/Lidl-dumps-500...

Re: Lidl to Launch Rival to AWS

#10

I've come across a bunch of startups in SV with the premise of competing with AWS. Pretty big mountain to climb.

The resources Schwarz group has are quite large. Also, EU has zeigeist that they need their own massive cloud providers.

So think it as a new flavour of Boeing vs Airbus, if you will. Hopefully with not so many state subsidies.

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