Earlier quoted context omitted.
I know of a few shops that took VC money. The big problem isn't the market size so much as how slow the market moves. The product lifetime of a plugin is around a decade. And users hate subscriptions. And it's really hard to determine the value you add to your customers. And no one wants to pay you. It's basically a terrible place to be a developer in it for the money. Really fun work otherwise. The cool gigs are the…
The success of splice would disagree with your notion that “users hate subscriptions”. Given the horrendous price point of many of these plugins it seems to be perfect for a subscription based model. To me it always seemed there is more of a pushback from the industry producing vsts than from the consumers.
The price points really aren't horrendous if you consider how expensive the engineering is, how little demand there is, and how long you need to maintain a product. You aren't being ripped off by spending a couple hundred bucks on a plugin. I think we'll end up at a place where everything is a subscription, but I can tell you from experience that it creates friction for the users.