First, this is not about Apple, but rather about Intel. The 10th gen chips are very expensive, but they can't compete with AMD offer and this should be pretty clear to everyone right now. Anyway, this isn't just true for the MBP: we could make the same article for pretty much every premium laptop that uses Intel instead of AMD such as the Dell XPS, the X1 Carbon, the MS Surface Laptop/Book.
Secondly, what really matters in a laptop is the cooling system. Geekbench is nice to get a general idea of what a chip is capable of, but to understand how much the laptop can take advantage of it, you should run some stress tests. In this scenario, the base MBP can sustain ~25W while the higher end model goes up to ~30W. Most laptops in this category limit the chip to ~15W and sometimes they have to go even lower than that. I'm not saying that the Swift will be bad, but Geekbench doesn't really say much about that.
So sure, every occasion is good to scream "Apple bad", but this really isn't surprising