Earlier quoted context omitted.
Only if there's competition. The network effect ensures that there is no competition. Leaving us where we currently are.
Not even, users can just 'not play' (or play less) if the game's no fun.
That's by design, of course - it benefits Facebook greatly that its herd is addicted, and unlike people addicted to alcohol, nicotine or other substances - there's not even another supplier they can turn to: It's either feed your addiction or suffer withdrawal symptoms.
And I think the success rate of quitters (as a percentage of those who actually want to quit) is also comparable, at single digit percent.