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Designing your sign up page? Read this.

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Re: Designing your sign up page? Read this.

#5
Thanks for the article - it's nice to see a counterpoint to all of the advice that focuses only on a "call to action" on the homepage and trying to get people to take it (yes, like like the rotated angled screenshot that points to the signup button :-)

Seems like the ultimate home page would provide everything a prospect needs to decide before clicking "Signup". Basically no funnel at all - Home Page ->> Signup. Nice.

Re: Designing your sign up page? Read this.

#7
It's great -- Unfortunately I run a professional office with woman who work for me, and while they'd probably not care if I sent them an article that says "Suck Balls" at the top, I care enough not to send it.

Couldn't you be just as snarky and instead say "We do everything PayPal does except Suck?"

Just some feedback on an otherwise great post.

Re: Designing your sign up page? Read this.

#8
post #5

Thanks for the article - it's nice to see a counterpoint to all of the advice that focuses only on a "call to action" on the homepage and trying to get people to take it (yes, like like the rotated angled screenshot that points to the signup button :-) Seems like the ultimate home page would provide everything a prospect needs to decide before clicking "Signup". Basically no funnel at all - Home Page ->> Signup. Nice…

Seems like the ultimate home page would provide everything a prospect needs to decide before clicking "Signup". Basically no funnel at all - Home Page ->> Signup. Nice.

That's the premise behind the (in)famous "long form", and also why they are so successful (even if generally despised.)

Re: Designing your sign up page? Read this.

#9
post #5

Thanks for the article - it's nice to see a counterpoint to all of the advice that focuses only on a "call to action" on the homepage and trying to get people to take it (yes, like like the rotated angled screenshot that points to the signup button :-) Seems like the ultimate home page would provide everything a prospect needs to decide before clicking "Signup". Basically no funnel at all - Home Page ->> Signup. Nice…

Yeah, I loved this article especially because of the "mythbusting" it does. We've been working on designing our sign-up page for a while, and a whole lot of the conventional wisdom doesn't seem to take into account actual user behavior.

The logged-out homepage that we have put together should provide potential users with enough information to sell them on the quality of our content and usefulness of our product before they even get to the sign-up page.

Nevertheless, it's always great to get more insight on this all-important element of design.

Re: Designing your sign up page? Read this.

#10
post #7

It's great -- Unfortunately I run a professional office with woman who work for me, and while they'd probably not care if I sent them an article that says "Suck Balls" at the top, I care enough not to send it. Couldn't you be just as snarky and instead say "We do everything PayPal does except Suck?" Just some feedback on an otherwise great post.

Hey David, I've updated it to say "Suck". I was correcting a typo so I figured why not :)

Share away now!

Regards, Des

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