Earlier quoted context omitted.
>Apple is not an advertising company Except when they are https://support.apple.com/en-us/HT205223 https://support.apple.com/en-us/HT202074
Apple protects your data. https://support.apple.com/en-us/HT202303 Yes they advertise, but you are not the product on services such as cloud. They often cannot physically read your data intentionally.
They actually can read your data. They abandoned plans to do end to end encryption [0] on icloud backups. When you get a new iphone you can view all your old messages which means Apple in all likelyhood has access to your private key.
[0] https://9to5mac.com/2020/01/21/apple-reportedly-abandoned-en...