In the absense of capital punishment for corporations, fines can and will be seen as merely the cost of doing business. It feels like the only way to address this is by holding the decision makers (executives) responsible, but that would require piercing the corporate veil[1], which has disappointingly low precedent in the US [1]Edit: piercing the veil refers to holding shareholders responsible, which is a different…
Piercing the corporate veil is a different thing, connecting the corporation to its owners (e.g. stockholders for public corporations, or the conglomerate for subsidiaries.)
The shareholders only come into play in they work for the company.