The claim that this doubles the amount of information you can send is nonsense. It simply allows you to send and receive simultaneously.
...which, assuming you're sending and receiving equal amounts, doubles the amount you can send in a given time period. http://en.wikipedia.org/wiki/Duplex_(telecommunications)
It may raise the amount that can be sent over the network in toto, assuming that data demand is the same in all directions. Which it almost never is.
So what they've done is, they allow the data uplink to occur simultaneously with the downlink.
A valid claim is, the latency of data is improved - you don't have to wait/schedule your sends around the receive traffic. Which can matter quite a bit in the bulk of cases e.g. downloading http while jabbing buttons/sending commands up to the server.